Fidelity Bank has increased its customer base by 15,000 within the past three months through its ‘Go for Gold’ promotion. Deputy Managing Director, Jim Baiden attributes the achievement to the door-to-door approach adopted by the bank’s sales team, to encourage households to cultivate the habit of savings. He says the bank is not leaving its financial future to chance in “offering every Ghanaian the opportunity not only to enjoy world class banking services, but also to win prizes that will change their lives forever”. Addressing the 3rd monthly draw of the Fidelity ‘Go for Gold’ Promo in Kumasi, Mr. Baiden entreated households to better plan their future needs through an investment account. He later told Luv FM “the savings culture is catching on because in Fidelity we forge a relationship with our customers; they become members of the family, we show them how to create wealth over a period of time and in about 5-10 years time you’ll be counting your money, saying that indeed since I opened an account at Fidelity, I’ve been able to put together something that has created wealth for us”. Meanwhile, Eugene Wiafe Acheampong of the Stadium branch in Kumasi was given a 42inch Plasma television set for being the 1st prize winner. Nine other customers, mostly from Accra won various prices including table-top fridge, microwave oven, and wall clocks. Clients of the 23 branches across the country stand the chance of winning an ultimate prize of a 24 carat 1kg bar of gold valued at $60,000.00 among other consolation prizes. Story by Kofi Adu Domfeh/Luv Fm/Ghana