The Ministry of Foreign Affairs and Regional Integration has acknowledged the role of the Multimedia Group Ghana Limited in promoting the 4th edition of the Made-in-Ghana Bazaar.

In a plaque presented to the media giant, the Ministry said, "It is in recognition of your contribution as a platinum sponsor for the 4th Made-in-Ghana Bazaar from the 5th to 7th September."

The 4th edition of the three-day Made-in-Ghana Bazaar at the Accra International Conference Centre (AICC) attracted massive patronage with renewed national calls to promote local goods and boost Ghana’s export agenda.

The event showcased a wide variety of Ghanaian products, with patrons not only browsing but making significant purchases.

Spearheaded by the Ministry of Foreign Affairs and Regional Integration in partnership with the Ministry of Trade, the bazaar continues to serve as a vital platform for showcasing locally made products, connecting producers with markets, and driving investment opportunities.

This year’s edition was held under the theme: “Championing Economic Diplomacy: Connecting Producers, Markets and Opportunities.”

Chief of Staff rallies support for local products

Opening the event, Chief of Staff Julius Debrah underscored the urgency of President Mahama’s vision for an “accelerated export development drive.”

Mr Debrah stressed that no country can thrive on an import-dependent economy. He urged Ghanaian ambassadors and foreign representatives to actively promote Made-in-Ghana products internationally, citing Ghanaian chocolate as an example of a product with the potential to transform the country’s export fortunes if vigorously marketed worldwide.

He also highlighted the importance of cultural storytelling in marketing, sharing an example of how an American visitor was captivated by the history behind a Ghanaian stool and Kente cloth.

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