A survey of brand strength of banks across Africa has revealed that those in Ghana do very little to fulfil their promise of delivering quality or world class banking services to their clients. According to the survey by world-renowned brand development firm Interbrand, aggressive advertising as is the case with banks in Ghana without equal attention to customer service does not necessarily build a strong brand. The African Bank Survey 2010 is the maiden comprehensive study to determine the strength of over 100 banks in sub Saharan Africa. Douglass de Villiers Group Chief Executive of Interbrand told Joy Business it was evident after speaking with customers of the various banks in Ghana that service delivery was disappointing. Mr. de Villiers also makes it clear banks have to treat branding seriously since it makes them attractive targets for multinationals interested in mergers and acquisitions. The survey takes stock of a number of components which make up a strong brand including commitment, responsiveness, understanding, authenticity, clarity and relevance. Source; Joy Business/Myjoyonline.com/Ghana