Global Media Alliance (GMA), the market leader in Integrated Marketing Communications, has out-doored a webinar series which will host experts in the marketing communications industry to discuss effective marketing communications during COVID-19.

The Maiden Edition is scheduled for May 8, at 10 am GMT via Zoom video conferencing platform.

Speaking on the webinar, Mr. Martin Ankrah,  Project Director, explained the relevance of the webinar series.

“COVID-19 has disrupted the business environment. To win, businesses must evolve to the changing times. One of the key success factors is how to communicate effectively with our clients and stakeholders.

"As an industry leader, we therefore feel the need to give our colleagues and the general public the opportunity to build capacity in the marketing communications.

"We believe the Webinar will equip us to better navigate the Covid-19 waters. This series is one of the many interventions we have introduced to keep our audience engaged and prepared for the ”new normal”, he revealed.

The key resource persons for the maiden webinar series are Gayheart Mensah, a connoisseur of a strategic and concerted approach to Public Relations and Marketing. He has a career that has spanned over 20 years across four different industries.

Another resource person is Ahuma Cabutey Adodoadji, a Senior Marketing Executive with over 10 years of experience across industries in Ghana and West Africa.

His passion is to improve the marketing communications approach of businesses and ensure all activities are results-oriented.

The series will be hosted by Fati Ali-Shaibu, a Broadcast Journalist at Global Media Alliance Broadcasting Company.

The supporting resource persons for the webinar are Roger Adekpui, Head of BTL and Consumer Marketing, Perception Management International and Eli Daniel-Wilson, Head of Digital Innovation, Global Media Alliance.

All interested persons can participate in the webinar by registering at gmaworld.com/webinar-series/

The Global Media Alliance webinar series is partnered by e.tv Ghana, Happy FM, YFM and Perception Management International

Global Media Alliance (GMA) is an Integrated Marketing Communications Company with over 20 years of experience and expertise in PR and Media Consultancy, Event Management and Brand Activations, Creative Designs & Production and Digital Innovations.