Audio By Carbonatix
Google is releasing an app in Africa that will help internet users overcome obstacles such as the lack of high-speed connectivity and the cost of data on the continent.
The release of Google Go is the U.S. technology giant’s latest attempt to extend its reach into emerging markets such as sub-Saharan Africa, where Facebook Inc. is also making inroads. The Alphabet Inc. unit has laid fiber-optic cable on the continent, eased access to cheaper Android phones and trained a workforce in digital skills.
The new app reduces the amount of data needed to display search results by 40 percent and allows previous searches to be accessed offline. The internet giant has also adapted the voice function to work better on slow connections, even as basic as 2G networks, according to Google Africa Chief Marketing Officer Mzamo Masito.
“Weak data connectivity, high data costs and low storage space often make it hard for people to get the most out of the internet,” he told reporters on Thursday. “Google Go is built to handle these challenges.”
U.S. tech giants see Africa as a relatively untapped market for smartphones and services such as web search and social media. Younger consumers in sub-Saharan Africa are increasingly demanding quicker internet speeds and cheaper phones to go about their business, while MTN Group Ltd. and Vodacom Group Ltd. see the digital space as their fastest-growing market.
The new app will be available in 26 countries in sub-Saharan Africa and will be pre-installed on Android Oreo, Go edition devices. The company also plans to make it available in other emerging markets, including India, Brazil and Indonesia, Masito said in an interview.
Latest Stories
-
Gov’t increases quarterly adjudication allowance for chiefs from GH¢30,000 to GH¢50,000
5 minutes -
Three suspects, including a well-known drug dealer, arrested in Tamale-Yendi by police
50 minutes -
China no longer Pentagon’s top security priority
1 hour -
TikTok US venture to collect precise user location data
2 hours -
High Court injunction seeks to cripple Ghana Law Society over illegal licensing claims
2 hours -
Dr. Nyaho-Tamakloe blasts NPP’s top-down rebuilding strategy
3 hours -
UniMAC mourns student killed in hit-and-run near South Legon campus
3 hours -
Single company contracted by DVLA to produce number plates joins suit blocking introduction of new number plates as defendant
3 hours -
Bawumia tipped to win NPP primary with 57% – Global InfoAnalytics final poll
4 hours -
Manhunt for Gomoa Potsin herdsman after Kasoa election day gunman confesses
5 hours -
Achimota Retail Centre braces for Day 2 of ‘Joy At The Mall’ after Day 1 extravaganza
5 hours -
Joe Wise hopes for an NPP Chairman like the NDC’s Asiedu Nketiah
6 hours -
Joy Prime’s Prime Insight to dissect NPP peace pact and fuel price drop on Saturday
7 hours -
Harry says sacrifices by Nato troops in Afghanistan deserve ‘respect’
9 hours -
Vice President visits Sports Ministry to strengthen coordination, oversee 2026 plans
9 hours
