
Audio By Carbonatix
Breweries giant, Guinness Ghana says it has no plans of laying off workers despite the current economic situation coupled with the power crisis.
The unfavourable business conditions are forcing manufacturers to retrench staff. For instance, Coca Cola Ghana which is also in the beverage business last month laid off 98 workers and 113 more are expected to go home soon.
However Guinness Ghana says despite the present constraints it is poised to maintain staff.
"At present we are investing in our company, growing it even larger. That gives you indication that we have a lot of confidence in where the company is going," Corporate Relations Director, Preba Greenstreet told Joy Business.
That is not to say Guinness Ghana is not feeling the pinch of the worsening business conditions. But Greenstreet said Guinness Ghana has had to come up with innovative means of staying in business and satisfying the needs of the local market.
The company in January this year introduced "Orijin" a bitter sweet spirit made of herbs, fruits and alcohol. Orijin is available in 2 variants: Orijin Bitters and the Ready to Drink variant, which is the first of its kind in Ghana.
Guinness Ghana is known for producing and marketing some of the world's leading brands such as Guinness, Malta Guinness, Star, Alvaro, Johnnie Walker, Baileys, Smirnoff, Ruut Extra among others.
Latest Stories
-
Edmond Boateng takes up secretary role at Honorary Consular Corps of Ghana
53 minutes -
Gambia appoints British barrister to prosecute gruesome Jammeh-era crimes
1 hour -
Girl group Flo on entering into their ‘bombastic, confident, strong’ era
1 hour -
Germany suspends military approval for long stays abroad for men under 45
2 hours -
Liverpool face uphill Champions League task after PSG thrashing in Paris
2 hours -
‘Ketamine Queen’ sentenced to 15 years in Matthew Perry overdose death
2 hours -
Nigeria begins mass trial of 500 terrorism suspects
2 hours -
Atletico Madrid stun 10-man Barcelona to seize Champions League semi-final advantage
2 hours -
Black Stars coach to be announced by next week – Sports Minister
3 hours -
Chiefs, queen mothers and principal elders of Odau group denounce ‘rebellious Etweresohene’, pledges allegiance to Okyenhene
3 hours -
KNUST library dress code sparks online backlash over strict rules
3 hours -
Cultural Diplomacy in Action: Ghanaian youth leaders present symbolic smock to U.S. Chargé d’Affaires
3 hours -
Ghana Card payment activation under review – NIA breaks silence on financial integration
3 hours -
Ofori-Atta’s ICE release on bail positive; he poses no risk – Amanda Clinton
3 hours -
Ken Ofori-Atta’s passport seized after bail, set to reappear in US Court on April 27
3 hours