Hollard Ghana, with subsidiaries, Hollard Insurance and Hollard Life Assurance has joined its retail partner, Melcom Limited to announce its insurance awareness week from October 18 to 24 to increase access to insurance.

Customers can visit any of the participating stores to learn about life and non-life insurance products including motor insurance, home appliance plan, cell phone insurance, travel insurance, life, accident and saving policies.

The participating Melcom shops are Weija, Afienya, Spintex, Tema, Opera Square, Bibiani, Santasi, Adum, East Legon, North Industry Area (LFS), Takoradi, Frafraha, Sunyani, Ashiaman, Haatso, Ahodwo, Ablekuma, Suame, and Tamale.

Speaking on the motivation for the initiative, Group Head of Marketing and Corporate Affairs, Cynthia Ofori-Dwumfuo said, “This initiative affirms the goal of our unconventional partnership to increase insurance penetration through a diversified distribution model.

"As a purposeful company, we are committed to enabling more people to create and secure a better future”.

“As promised during our partnership announcement last year, we will continue to put our customers first in everything we do, whiles bringing them world-class services and products.

"Our dedicated sales executives will be available to treat them with utmost care at our Hollard on-the-go booths. Customers are encouraged to pass by any of the select shops and learn about how to secure a better future” she added.

“As a leading retailer and a corporate partner to Hollard Ghana, we are happy to participate in this drive for financial inclusion via creating awareness for basic insurance needs.

"With insurance penetration around 1% in Ghana, we believe this activity will not only increase insurance accessibility but impact the society positively by the time all is done.” The Board of Directors of Melcom Group added.