Audio By Carbonatix
Smartphone-maker Huawei has been showing off its new handsets at an event in Paris.
The controversial Chinese company is keen to gain market share from Apple and Samsung, as well as more users in Europe.
The two phones- the P30 and the P30 Pro - go on sale in April, with a UK starting price of £699.
The launch comes in the middle of a political storm for Huawei over alleged links with the Chinese government.
The Chinese President, Zi Jinping, is also currently in the French capital, holding trade talks.
Huawei's Android-powered P30 Pro has four rear cameras, including one that uses artificial intelligence to create better exposures.
It also claims to offer "outstanding low-light performance" and boasts a five-times optical zoom on the eight-megapixel SuperZoom camera.
"We're going to completely rewrite the rules of smartphone photography," Peter Gauden, the company's global senior product marketing manager, told those at the event.
CCS Insight mobile analyst Ben Wood said: "Without a doubt, the five-times zoom lens is an outstanding feature.
"Magnification is achieved by stacking five lenses in a 'periscope' configuration.
"Our initial tests with the device were extremely promising.
"If marketed effectively, the camera could form a major point of differentiation for the P30 devices over rivals from Apple and Samsung."
But he added that clever camera technology might not be enough to persuade consumers to upgrade.
"Like rival smartphone-makers, the company faces a tough challenge to convince people that there is enough differentiation in the new devices to justify upgrading, particularly given their premium price tags," Mr Wood said.
More specs:
- The P30 Pro has a giant 6.4in OLED screen with a notch containing a 32-megapixel selfie camera
- It also has an optical in-screen fingerprint scanner at the bottom of the screen
- It costs £899 with 128GB of storage or £1,099 with 512GB
- The P30 will sell for £699 for 128GB of storage
- Both phones are powered by the HiSilicon Kirin 980 processor
- They will both support 5G
Smart glasses
Huawei also launched a pair of "smart" sunglasses that will work as a Bluetooth headset for users to take phone calls.
"It's an interesting move by Huawei and essentially provides glasses or sunglasses that are an alternative to earbuds," said Mr Wood.
The launch comes as Huawei faces scrutiny from governments around the world over fears that its telecoms network equipment represents a security threat.
The US and Australia have blocked local companies from using Huawei to provide equipment for their 5G networks, with several European telecoms operators considering removing Huawei equipment from their networks.
There are concerns over how closely Huawei works with the Chinese authorities, with critics pointing to China's National Intelligence Law, which requires companies to support and cooperate with national intelligence work.
Huawei's founder, Ren Zhengfei, is a former People's Liberation Army officer.
The company denies any wrongdoing.
Latest Stories
-
IMF Exit: Ghanaians now expect stable utility tariffs and exchange rate, less taxes, lower cost of living
3 minutes -
From refugee camps to Accra: Athletes pursue continental glory against the odds
4 minutes -
UN Working Group raises alarm over land, seed and livelihood crisis in Ghana’s rural communities
9 minutes -
DJ Slim Jerry releases ‘Abonteen’ as he explores Afro House sound
12 minutes -
MTN Ghana launches 30th anniversary celebration with renewed digital transformation commitment
28 minutes -
Two brothers drown while attempting to rescue sibling in abandoned quarry pit at Akatsi
41 minutes -
Tidal wave collapses 13 houses in Moree; over 80 rendered homeless
45 minutes -
Aid model has failed – Ghana pushes global development reset at OECD Summit in Paris
1 hour -
Vice President delivers keynote address at 16th Oxford Africa Conference
1 hour -
Dormaahene hails President Mahama’s ‘Big Push’ agenda
1 hour -
Ghana Civil Aviation Authority celebrates 40 years of aviation excellence with a dinner
2 hours -
Western Regional Council of State Member installed as Nkabomhene of Ahanta Traditional Council
2 hours -
Defend the Altar – Rev. Stephen Wengam charges Christians to reject alien doctrines
2 hours -
Malta High Commissioner commends GIU as institution attains university status
2 hours -
African leaders launch initiative to strengthen Africa’s global negotiating power
2 hours