Leading payment services provider, Hubtel, emerged as one of the biggest winners at the 2025 Digital Innovation Awards (DIA), clinching four prestigious awards that highlight its impact in e-commerce, SME enablement, and digital innovation.

The company was awarded E‑Commerce Platform of the Year, SME Digital Enabler of the Year, Innovation Team of the Year and Technology Innovator of the Year – awarded to Alex Bram, CEO of Hubtel.

The Digital Innovation Awards (DIA), formerly known as the Ghana Information Technology & Telecom Awards (GITTA), is Ghana’s premier recognition platform for excellence in ICT, digital transformation, and emerging technologies.

Since its launch in 2010, it has grown into one of the continent’s foremost innovation awards, celebrating achievements across fintech, telecom, government, health, education, and agriculture.

Often referred to as the “Oscars of the ICT industry”, DIA is now in its 14th edition and has taken a bold step into continental space.

The 2025 edition officially introduced Pan-African categories, celebrating digital leadership and innovation across countries including Kenya, Nigeria, South Africa, Rwanda, Botswana, and Ethiopia.

Speaking at the event after receiving all four awards on behalf of the company, Nana Owusu-Marfo, Head of UX & Marketing at Hubtel, shared:

“These awards are not just a recognition of our work, they’re a powerful reminder of what’s possible when a team commits to solving real problems with heart, clarity, and consistency.

"From merchants to customers, our mission has always been to make everyday life a little easier and a lot more connected.”

He added, “We dedicate these wins to every teammate, partner, and merchant who believes in what we’re building.”

• E‑Commerce Platform of the Year celebrates Hubtel’s intuitive marketplace and quick-commerce innovation, bringing essentials like food, groceries, and bill payments to customers' fingertips across Ghana.

• SME Digital Enabler of the Year recognises Hubtel’s continued investment in tools that help small and medium-sized businesses grow, such as POS systems, payment solutions, and messaging tools.

• Technology Innovator of the Year, awarded to Alex Bram, affirms his role in pioneering local fintech and launching Ghana’s first AI Lab.

• Innovation Team of the Year spotlights the engineers, product teams, designers, and delivery staff whose combined effort powers Hubtel’s ecosystem.

As Hubtel celebrates its 20th anniversary this year, these awards come at a symbolic moment.

They reinforce the company’s drive to expand nationally, launch AI‑powered tools, support local merchants, and keep innovating with impact.

With these wins, Hubtel continues to lead the charge in shaping Ghana’s digital economy, and now, increasingly, Africa’s.