Audio By Carbonatix
Dancehall artiste Shatta Wale claims he once advised rapper Sarkodie to grow his brand by singing.
According to him, the artiste just like any other Ghanaian rapper needed something apart from his core genre to commercialise his music.
Speaking in an interview on Onua FM he said, “people don't want to hear how stylish you are.
"Yes you have the talent and it comes first but after that can you really make it a business or a commercial type of thing so you can make money out of it?”
Shatta Wale said that it was nice to see Sarkodie take his advice and sing in ‘Saara’.
“You'll sing because that is the business, that is what people want to hear,” the 'Borjor' hitmaker added.
According to him, he made similar changes when he made his comeback in the industry.
He stated that his team advised him to blend other styles with his dancehall to suit the market.
Latest Stories
-
Oscars 2026: Nominees list in full
3 hours -
Why Afrobeats went global faster than Nollywood – Omotola Jalade-Ekeinde
3 hours -
Ayra Starr opens up about her dilemma in private relationship
3 hours -
Lady I wanted child with ended relationship after two months – Omah Lay
3 hours -
I used to be very aggressive – Omotola Jalade [VIDEO]
3 hours -
Joeboy explains why it’s now more difficult for new artistes to go mainstream
3 hours -
Lots of Nollywood actors don’t earn what I earned for movie role 30 years ago – Eucharia Anunobi
4 hours -
Afrobeats mainly for Lagos, Yorubas – Omah Lay
4 hours -
‘I was tagged husband snatcher’ – Eucharia Anunobi
4 hours -
Burna Boy becomes first African artiste to gross $1m from single concert in Oceania
4 hours -
Empowering excellence: Zenith Bank rewards top WASSCE performer
4 hours -
T-bills auction: Government exceeds target by 7.4%; 91-day yield falls to 4.71%
4 hours -
Police arrest suspect over unlawful entry, stealing at Spintex
4 hours -
Police, Immigration Service arrest 12 suspects in joint operation
4 hours -
Manager jailed five years for fake currency possession
5 hours