Audio By Carbonatix
Jo Malone has criticised the perfume brand bearing her name for their treatment of the actor John Boyega.
Malone is no longer personally associated with the company, having sold it to Estee Lauder in 1999.
The company, Jo Malone London, apologised after replacing the Star Wars actor in an aftershave advert for the Chinese market.
"I am so horrified and disgusted about what has been done to John," Malone told ITV's Lorraine on Friday.
"How dare somebody treat him [like that], and he finds out he is replaced on social media?
"They never spoke to him. That for me is utterly despicable and is disgusting."
While the script for the aftershave commercial - which was originally conceived and directed by the British star - remained largely the same, it saw him replaced by another actor, Liu Haoran.
The original version, entitled London Gent, showed Boyega hanging out with friends and family in Peckham, where he grew up, but they were also removed for Chinese audiences.
Boyega stepped down as an ambassador for the company in protest over their decision.
The firm issued an apology to Boyega on Monday, saying: "We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign."
Jo Malone London reiterated their apology on Thursday, clarifying that the founder has not been involved with her former company since 2006.
Former owner Malone expressed her dismay at being dragged into the situation on social media earlier this week.
Speaking to Lorraine on Friday, she added: "From a personal level, I feel heartbroken by this and I don't know where to turn."
"This has gone global and my name has been associated," she went on. "It's been done in my name but also people think it's me."
"If I'd have been standing in those shoes I promise you John this wouldn't have happened.

Malone added: "This man wasn't using his image to just promote something - he brought his creativity [to the advert]."
She said Boyega "brought his life story to people and to that brand and how dare somebody to treat him [like that] and he finds out he's been replaced on social media. That's the bit that really gets to me."
Latest Stories
-
Attendance at trial is a constitutional duty, not an option
1 hour -
RTI response raises questions over Bryan Acheampong’s military service claims
2 hours -
Two women granted bail over assault of 12-year-old; another remanded
2 hours -
Ghana’s IMF programme extension to August 2026 was to allow more time for final review work – IMF
2 hours -
No records of Bryan Acheampong’s enlistment and release from the US Army – Parliament says in RTI response
2 hours -
Daasebre Osei Bonsu III swears oath of allegiance to Asantehene and pledges unity and development for Asante Mampong
2 hours -
We had fruitful deliberations with private transport operators – Transport Minister
2 hours -
45-year-old farmer jailed 15 years for sexually abusing 14-year-old niece
3 hours -
Lawrence Ofori joins Casa Pia after mutually parting ways with Moreirense
3 hours -
Brazil have talent for World Cup, but victory not guaranteed – ESPN’s Bertozzi
3 hours -
NPP race: Don’t waste your vote, Bawumia is winning – Annoh-Dompreh to NPP delegates
3 hours -
NDC still brought Mahama even when he lost by over one million votes – Annoh-Dompreh to NPP
3 hours -
Ofori-Atta becoming a ‘brave coward’ – Franklin Cudjoe backs Arise Ghana protest
3 hours -
Trump links Greenland threat to Nobel Peace Prize snub, EU prepares to retaliate
3 hours -
More than 160 churchgoers kidnapped in twin Nigeria attacks – Clergy
3 hours
