Audio By Carbonatix
Jo Malone has criticised the perfume brand bearing her name for their treatment of the actor John Boyega.
Malone is no longer personally associated with the company, having sold it to Estee Lauder in 1999.
The company, Jo Malone London, apologised after replacing the Star Wars actor in an aftershave advert for the Chinese market.
"I am so horrified and disgusted about what has been done to John," Malone told ITV's Lorraine on Friday.
"How dare somebody treat him [like that], and he finds out he is replaced on social media?
"They never spoke to him. That for me is utterly despicable and is disgusting."
While the script for the aftershave commercial - which was originally conceived and directed by the British star - remained largely the same, it saw him replaced by another actor, Liu Haoran.
The original version, entitled London Gent, showed Boyega hanging out with friends and family in Peckham, where he grew up, but they were also removed for Chinese audiences.
Boyega stepped down as an ambassador for the company in protest over their decision.
The firm issued an apology to Boyega on Monday, saying: "We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign."
Jo Malone London reiterated their apology on Thursday, clarifying that the founder has not been involved with her former company since 2006.
Former owner Malone expressed her dismay at being dragged into the situation on social media earlier this week.
Speaking to Lorraine on Friday, she added: "From a personal level, I feel heartbroken by this and I don't know where to turn."
"This has gone global and my name has been associated," she went on. "It's been done in my name but also people think it's me."
"If I'd have been standing in those shoes I promise you John this wouldn't have happened.

Malone added: "This man wasn't using his image to just promote something - he brought his creativity [to the advert]."
She said Boyega "brought his life story to people and to that brand and how dare somebody to treat him [like that] and he finds out he's been replaced on social media. That's the bit that really gets to me."
Latest Stories
-
Jospong Group CEO, wife support over 5,000 Ghanaians with food, cash on New Year’s Day
6 minutes -
Life begins at 40: A reflection on experience and leadership
41 minutes -
Maresca leaves Chelsea after turbulent end to 2025
1 hour -
NPP still hurting after 2024 loss – Justin Kodua
1 hour -
Ghana declares war on illegal streaming of pay-TV content
1 hour -
Vice President leads 44th anniversary commemoration of 31st December Revolution
1 hour -
Valencia coach Fernando Martin dies in Indonesia boat accident
2 hours -
Nigeria AG’s intervention brings relief to River Park estate investors – JonahCapital
2 hours -
High number of youth behind bars is a national loss – Ashanti regional prisons commander
2 hours -
Nhyira Aboodoo shifts to monumental projects, injects GH₵270,000 into Ashanti orphanages
2 hours -
Police restores calm after swoop operation at AbosoÂ
2 hours -
Through thick and thin in 2025: KGL Group makes national, global impact
2 hours -
Clean Air Fund sets 2026 targets, pushing gov’t toward funding, tougher laws and real health gains on air pollution
3 hours -
New Year begins with 15.92% water and 9.86% electricity tariff hikes
3 hours -
TUC, PURC call for calm amid power tariff concerns, assure public of stakeholder engagement
3 hours
