Audio By Carbonatix
Former Ghana coach Otto Addo has suggested the lack of belief in African coaches is because of the notion that 'everything good comes from Europe'.
The Borussia Dortmund assistant coach believes this perception is coming from stories transmitted from older generations to younger ones.
All five African countries who participated in the 2022 World Cup in Qatar were coached by native coaches for the first time in history.
Serb Milovan Rajevac oversaw Ghana's best performance in the Mundial 12 years ago in South Africa, guiding the Black Stars to a quarterfinal finish.
Otto Addo, who led the four-time African champions at the Qatar tournament, is convinced African coaches are capable of more when given the same support and resources as coaches from Europe.
“Our history plays a big part in this. When I look at Ghana – and this is what has been to my parents – it’s always ‘everything good is from Europe,’” he told Forbes in an interview.
“People find it easier to believe people from Europe when they come with a project or with an interesting idea than somebody who comes from your own country.
“People have to believe in themselves and also believe in their own people. We are role models. So if the FA puts in an African or Ghanaian coach like me, then people will see it and they will believe, ‘if he can do it, I can do it as well.’”
Walid Regragui set a new African record at this year's World Cup when he led Morocco to a top four finish, improving upon the previous quarterfinal limit.
Latest Stories
-
Motorists and pedestrians decry worsening encroachment on roads and pavements in Avenor
1 hour -
Mexico beat South Africa in dramatic World Cup opener as three players sent off
2 hours -
Gov’t releases GH¢537m to cover tuition fees of 159,750 students under No Fees Stress Policy
2 hours -
Twice in a year, Chairman Wontumi’s lead lawyer has walked away
3 hours -
CSOs mount strong defence of OSP ahead of Supreme Court verdict
3 hours -
Telecel launches Ashanti Codes to equip youth with digital and AI skills
3 hours -
Cash for awards controversy: Minority demands parliamentary inquiry
4 hours -
Abronye DC granted permission to travel to UK for master’s programme
4 hours -
Government has stabilised economy, jobs will follow — Ricketts-Hagan
4 hours -
World Cup ticket allocations for Ghanaian diaspora not yet received -UN Mission
4 hours -
PURC, ECG and GRIDCo align plans to ensure stable power supply during 2026 FIFA World Cup
5 hours -
Ghana launches National Shea Commodity Platform to commercialise shea production
5 hours -
Bawumia holds talks with British High Commissioner in Accra
5 hours -
AFF study documents 115 edible forest species and indigenous knowledge in biodiversity hotspot
5 hours -
Fortune names Yellow Card among top global crypto innovators
5 hours