Flip flop sandals, known in local parlance as "chale wote" can be found almost in every home in Ghana.
It’s been around for centuries but it remains largely known as casual footwear in domestic settings.
Luv FM put the spotlight on innovations of a former radio presenter who is giving "chale wote" a new outlook.
The former reggae presenter goes by the name Pea God.
Three years ago, the gifted craftsman created the informal footwear and transformed it into a valuable product.
“We were not selling the ordinary chale wote at a higher price so I decided to add value for it to go international.,” he said.
Like every start-up, funding was a challenge so he begun with a sack of flip flops and a few packs of assorted beads.
“The sack of flip flops cost GH¢250."
He specializes in two different models: adorning the footwear with either wax print or beads.
“I have variety. The gladiators [is] one with spaced out beads and slippers.”
A typical bead-designed pair of slippers takes about six hours to complete. More complex designs can take up to two days.
Having enjoyed significant local patronage, he started getting orders from abroad.
A pair of decorated slippers goes for GH¢30. It’s about same abroad and he is determined to promote it internationally.
“The gladiator is sold at GH¢50 a pair and the spaced out slippers is GH¢35.
He has so far trained more than 10 adults who are now applying their trade in different parts of the country.
Sandra Owusu, for instance, is left with a few months to pass but she’s already enjoying the fruits of her labour.
“I was into mobile money but things weren’t going well and my sister advised me to learn the trade from him."
“So far I’m able to make some [slippers] and put them up for sale. The business is going on very well,” she said.
Latest Stories
-
Togbe Adzie Lãkle Howusu XII endorses youth leadership as New Force Movement gains momentum
6 mins -
Public Utility Workers Union appeals to PURC to address power crisis
27 mins -
Anbariya loses another appeal in Kumasi as Appeal Court ratifies High Court ruling against the Islamic Institute
47 mins -
Highway construction health hazard: Ofankor-Pokuase-Nsawam residents appeal for dust relief
51 mins -
SuperJazzClub releases its first single of the year ‘Off’
59 mins -
Methodist Church to lobby Akufo-Addo for expedited assent to anti-LGBTQI+ Bill
1 hour -
Spare health facilities from unplanned ‘dumsor’ – Minority to government
1 hour -
Eritrea Observed World Tuberculosis (TB) Day 2024
1 hour -
Just give us ‘dumsor’ timetable to plan our operations – GMA tells ECG
2 hours -
Parliament petitions Chief Justice for an expedited hearing of cases against anti-LGBTQI+ Bill
2 hours -
The Attorney General vs NDC impasse – why they ‘fight’
2 hours -
High Court orders teacher unions to end strike
2 hours -
‘He worked with all staff irrespective of their status’ – GRA hails Dr Ammishaddai
2 hours -
Zack Orji underwent two brain surgeries; he is fine – Actors Guild of Nigeria President
3 hours -
Another accident leaves 5 police officers injured in Nsawam
3 hours