Young people love Italian food — but for how it photographs, not its carby, tomato-y gloriousness, according to a new survey by OnePoll.
The poll of 2,000 adults, sponsored by the Italian food company Napolina (which surely had no vested interest in the results), found that nearly three-quarters of millennials aged 22 to 35 named Italian food as their favourite cuisine.
That’s significantly more than the 42% of the 55-and-older set who said the same.
However, according to the poll, some of those millennials aren’t in it for the pure, simple joy of Parmesan-piled pastas. Their affinity is more … likes-driven.
About 1 in 10 millennial respondents told OnePoll they like Italian food for how “Instagrammable” it is. Some even admitted that they like how they can make it look fancy faster than other cuisines.
On average, millennial respondents copped to posting Instagram photos of Italian food three times monthly.
So, what’s the most visually delicious dish? Pizza, 41% of respondents said, is the most appealing to post to social media. Can’t argue with that.