Lucy Quist, the author of the Bold New Normal and a Managing Director at Morgan Stanley in the United Kingdom has been unveiled as the 7th Vlisco Brand Ambassador for the year 2022.

She takes over from Madam Yawa Hansen-Quao who served in that capacity last year.

This is an initiative by the textile brand to use influential women in society to empower customers and cause positive change in society.

Managing Director for Vlisco Ghana, Fatoumata Doro told Journalists that the choice of Lucy couldn’t come at a better time when the global environment is moving towards smart working and use of science and technology.

 “This year’s Vlisco Brand Ambassador is yet again an outstanding woman who has distinguished herself in the field of STEM, recognised on several platforms as a role model both locally and internationally”.

“As the author of the Bold New Normal, a book challenging the mindset of the youth in nation building and creativity, Lucy is certainly the right fit for what the Vlisco brand stands for- Respect, Empower, Engage, and Inspire”, she explained.

“Lucy is a trailblazer, a woman in leadership; fashionable and inspiring.  She represents a queen, a change maker, a leader who inspire and she is our Ambassador who will help project the diversity and equality messages”, Fatoumata Doro, pointed out.

During her one-year reign as Brand Ambassador, Lucy will collaborate with Vlisco in providing mentorship to selected women including employees while using her influence to create awareness on a passionate cause of her choice with a donation of Euros 5,000 from Vlisco Ghana.

Her role as ambassador includes representing the Vlisco brand at key events, supporting promotional campaigns in connection with the brand values and collaborating on various online campaigns geared towards brand building and women empowerment.

She will also advise the company on its diversity strategy which is to achieve 40% women ratio by 2025.

Expressing her excitement at the event, Lucy Quist indicated her commitments to protect the brand and make Ghanaian products outstanding.

‘My values of authenticity and originality align with Vlisco’s brand personality. It is an honour to join the league of Dr Mrs Ellen Hagan; Eugenia Tachie-Menson; Elizabeth Akua Nyarko Patterson; Regina Honu; Edith Uyovbukerhi and Yawa Hansen-Quao, who I am taking over from as Brand Ambassador. It is exciting to be recognised for the work we do and what we stand for as women. I look forward to shaping the future of this nation with my experience under the umbrella of the Vlisco brand” she said.