Economy

MAS launches Tata range of vehicles in Tamale

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Automobile company, Modern Auto Services Limited (MAS) has revived its operations in Tamale in the Northern Region with the launch of a new range of Tata vehicles.

The company has also announced a 1-year (20,000 km mileage) free service on the purchase of any of its Tata cars from now till end of June.

The move, the company says, is in line with its vision to bring relevant products and services to the doorstep of Ghanaians whiles in pursuit of attractive opportunities as they emerge.

“The three Northern regions provide such opportunities which have necessitated the need for us to reinforce our presence here and share the benefits of our partnership with Tata with the region", General Manager, Mr. Amine Kabbara said.

He described the event as a turning point of the company’s presence in Northern Ghana, stressing that “our operation would not be limited to after-sales, but sales as well since companies and residents would not need to go to Accra for purchases”.

Mr. Kabbara noted that MAS and Tata have solutions to the transportation needs of the region in respect of business or vehicle type.

The Tata range of commercial and passenger vehicles are affordable and designed to suit the environment.

“These are ideal for logistic services for the municipal organizations, operations of micro-finance, saving and loans companies, fast-moving consumer goods distribution, courier services", he said.

Tata Motors Area Manager for West Africa, Mr. Bhanu lauded Ghana for a being one of the very stable and vibrant democratic countries of Africa and more especially Government’s efforts with the Savannah Accelerated Development Authority (SADA) to bring in the investment and further enhance infrastructure capabilities in the Northern region.

He disclosed that currently about 7,600 Tata vehicles (3600 cars) are on-road presence in Ghana which is an attestation of Ghana’s commitment to the Tata brand, expressing optimism that the commissioning of MAS-Tata branch in Tamale should propel increased convenience in servicing of the Tata vehicles including enhanced awareness of its product range.

Tata, he reiterated, is committed to the Ghana market and have plans of enhancing up a nationwide presence with emphasis on providing excellent after-sales consumer experience and at the same time committed to bring new and exciting products including Manza, Aria, Vista and Xenon which are already available at the MAS-Tata Tamale branch.

Guest of honour, Alhaji Limuna Mohammed Muniru, Northern Regional Minister who was represented by his deputy Alhaji A.B.A Fuseini in an address commended MAS and Tata for the trust in the region which has informed their decision to invest in the new branch.

Tamale he said is well noted as the fastest growing city in West Africa as such companies especially those in the automobile sector should take advantage of such opportunity to expand their businesses to even meet the market of neighboring countries.

MAS has been operating in Tamale for some years now under the umbrella of it mother company, Japan Motors, providing after-sales services for the brand of vehicles marketed under its franchise which includes Rexton from the SsangYong stable and light duty trucks from Foton.

The company’s business in the northern Ghana has seen an upward turn in recent years.

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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.