The chairman of the National Media Commission, Ambassador Kabral Blay Amihere has said musicians offer far better branding of the nation than official emissaries posted to represent the nation in foreign lands.

The former ambassador to Cote d’Ivoire made the assertion as part of his address at the 2011 edition of the MTN Ghana Music Awards Forum held at the Alisa Hotel Tuesday.

Kabral said during his time as ambassador, he saw the influence and impact Ghanaian musicians had on the international community.

“As an Ambassador, I hosted VIP in Sierra Leone; I brought Amakye Dede to perform, Daasebre Gyamenah to perform during major events and when I was in Cote d’Ivoire, I hosted Koo Nimo, I hosted Kojo Antwi, I hosted Nat Brew and a couple of young musicians,” he said.

He noted; “What I saw was that if you wanted to win the hearts and minds of outsiders, you can achieve it musically. So when Kojo Antwi and the rest came to jam, they were better branding from Ghana than what we as diplomats where doing.”

He advised the Ministry of Foreign Affairs to put in place a programme that will occasionally send a crop of Ghanaian musicians to go and perform abroad for the Ghanaian community and outsiders in general.

Touching on the current state of the Ghanaian music industry and musicians in general, Kabral called for a united musician’s body, a tool he said will aid and promote their wellbeing.

“Musicians themselves must promote themselves through unity… Over the years you have had these ripples that have affected your advancement because a house divided can never stand…”, he counseled, urging them to also “show an independent character,” saying “you don’t allow yourselves to be manipulated by any interest group.”