In an exciting new chapter for creativity and creatives in Ghana, Minimie Atsomo has proudly announced the launch of the Minimie Laugh it Off Creator Challenge, a creative initiative running under its playful and lighthearted platform "Laugh It Off."

The launch highlighted the brand’s philosophy of celebrating creativity and self-expression, while providing a platform to showcase the originality and talents of content creators.

The Night It All Kicked Off

Last Friday, the Akuna Pod was  packed with some of the most talented creators in the country. The kind of people who make you laugh before they even get to the punchline. Kojo Junior who needs no introduction stepped in as our host, guide, and now fellow judge for this journey.

Supporting Ghana's Funniest Creators

There's something special about a good laugh. The kind that makes you forget, even for a moment, that life can be heavy. That's the energy Minimie Atsomo is  chasing with the Laugh It Off Creator Challenge.

Between the laughter, Kafui Agbenyefia, our Brand Manager, put it simply:

"We're not here to tell you what funny looks like. You already know. We're just here to celebrate it. The Minimie Creator Challenge is designed to inspire creators to explore new ideas, showcase their talents, and engage audiences in meaningful ways by combining creativity with fun."

Attendees enjoyed live comedy performances, engaged in an interactive Q&A session with the judging panel, and had the opportunity to step into a content studio where creators shared original jokes on camera. The event also featured a photo wall and networking moments that captured the vibrant spirit of Ghana's creative community.

How It Unfolds

The "Laugh It Off" Creator Challenge will run for three weeks, inviting Ghanaian content creators to produce short, funny videos showing how they "laugh it off" with Minimie Atsomo using theTag @MinimieAtsomo and use #LaughItOffChallenge

Submissions will be judged on humour, relatability, creativity, and natural brand integration. Winners stand a chance to win exciting prizes, including iPhone 17 Pro Max, DJI Osmo, cash rewards, and the opportunity to become the Official Laugh It Off Creator and Minimie Atsomo Brand Ambassador for the year.