Exclusive Events Ghana, organizers of the Miss Ghana event, the longest running beauty pageant in Ghana, has with immediate effect relieved the reigning queen, Miss Giuseppina Nana Akua Baafi of her role as Miss Ghana 2013 Ambassador.

The decision, Exclusive Events say has been reached after Miss Baafi’s decision to stand down as Miss Ghana 2013.

A letter dated July 3, signed by the Chief Operating Officer of the company, Samuel Bokorvie, and sent to Miss Baafi reads:

“As you are aware, upon your crowning as MISS GHANA at the 2013 Beauty Pageant Contest organised by Exclusive Events Ghana Limited, the Franchise holders of the MISS WORLD GHANA PAGEANT you became the Ambassador of the MISS GHANA brand and as a result you were to be mentored and groomed for the MISS WORLD 2014 event.

“To facilitate this grooming and mentoring process, you were housed at an official residence and given a chaperone.

“In view of this elevated status as the Miss Ghana Brand Ambassador you undertook to behave and conduct yourself in a manner that would not bring the brand into disrepute and public ridicule.

“We regret however, that your conduct has not been consistent with your commitment to these values that you subscribed to, on becoming the Miss Ghana Ambassador at your crowning.”

The letter further implored her “to hand over all properties belonging to Exclusive Events Ghana Limited in your possession within five (5) working days of receipt of this notice. “

It also reads: “Also, you are advised not to hold yourself or represent the MISS GHANA brand at any forum and please be informed that Management of Exclusive Events Ghana limited reserves to itself the rights to institute legal proceedings against you or any person holding herself out as such.”

The decision, Exclusive Events also adds was informed by Miss Baafi’s decision on Thursday May 22, 2014, that she was no longer interested in being the Miss Ghana 2013 Brand ambassador.

“We seemed to have been naive as we rather chose to remain optimistic of your character and role.  However, your subsequent acts seem to suggest that you were serious about your decision not to continue with your role as the Miss Ghana brand Ambassador.

“Management has decided to accept your decision to stand down as MISS GHANA 2013.”

The company is to make another announcement in the coming days on who gets to represent Ghana at this year’s Miss World event, which takes place in the UK in December.