Audio By Carbonatix
mPedigree Network, a global brand which uses mobile phones and other web technologies to secure products against faking, counterfeiting has introduced a new technology to fight piracy in Ghana's textile industry.
The Goldkeys technology, is part of a new campaign to end the age-long canker in the local textile industry.
The campaign dubbed OGA- Original, Genuine, Authentic- is in collaboration with Premium African Textiles, owner of the GTP, Vlisco and Woodin brands.
The campaign comes at a time when government has constituted a task force to fight piracy which is said to be eroding gains made in the textile industry.
The task force which gained notoriety for seizing pirated textiles and burning them was at some point disbanded by the ministry.
With its enormous successes in fighting counterfeit drugs across the globe, mPedigree is convinced its Goldkeys technology would help fight piracy in the textile industry.
Textile dealers would only have to authenticate the packs of product they buy by sending codes on scratch-labels for free to 1393.
The technology would help textile dealers to authenticate original textiles produced.
Selorm Branttie, Strategy Director of mpedigree told Myjoyonline.com that the adoption of GOLDKEYS to protect GTP waxprint and other high value textile brands marks a new high of innovation in a sector that has historically been a major job creator and leading light of Ghanaian manufacturing.
Stephen Badu, Marketing Director of Premium African Textiles, emphasised in a speech at the launch of the campaign that his company was committed to breaking ground in the use of the latest technology to ensure that their customers secure the full value of the product they purchase.
He said that as a brand that cuts across several markets beyond Ghana, Premium African Textiles aims for international standards, and that the company cannot allow anything to interfere with its focus on quality.
Latest Stories
-
Gospel legend Yaw Sarpong passes away
6 minutes -
Ofori Atta case: Arthur Kennedy urges voluntary return; Ayikoi Otoo backs trial in absentia
9 minutes -
NPA executive committee retreat kicks off, vows stronger performance in 2026
14 minutes -
‘He’s a game reader’ – Henry Asante Twum on Desmond Ofei’s Black Stars role
21 minutes -
High seas treaty enters into force: Opportunities for Ghana’s blue economy
33 minutes -
Show compassion toward LGBTQ persons – Presbyterian Church urges Ghanaians
37 minutes -
Veep engages IMF officials on Ghana’s economic recovery, calls for evolved partnership
41 minutes -
Bond market: Turnover rises by 189% to GH¢4.61bn
45 minutes -
Santol Energy endorses pump price relief, hints at loyalty scheme for customers
46 minutes -
Arise Ghana vows to camp at US Embassy until Ofori-Atta returns
52 minutes -
Embed property tax payment into ECG bills to boost revenue – Professor Agbloyor
56 minutes -
Ghana does not need higher property tax rates, but workable property tax system – Professor Agbloyo
1 hour -
We need to take player marketing seriously – Aduana FC CEO Atta Poku
1 hour -
Arise Ghana insists Ofori-Atta must return to face accountability
1 hour -
Dr Papa Kweku Eshun
1 hour
