Telecommunications giant, MTN Ghana, as part of its 21 days Y’ello Care initiative has organised a training for about 400 members of the Ghana Hairdressers and Beauticians Association (GHABA).

The two day exercise was to enlighten entrepreneurs on their business outlook through the application of social media tools, financial literacy as well as market some of the products that MTN is offering in terms of enterprise solutions that they can take advantage of.

Addressing the media, Education Portfolio Adviser for MTN Ghana Foundation, Ebenezer Terkpeh indicated that in line with MTN’s goal the impacting customer experience knowledge would attract and maintain their customers.

“You know MTN is a customer experience company. So we are impacting the customer experience knowledge on these women, so they can utilise that to attract and maintain their customers”.

“What we are doing is concurrently taking place were our presence is in other regions as well, but then it’s taking different form whiles we are taking hairdressers, they are taking other artisans in other regions” he added

In response to a query on how MTN Ghana plans to utilise its 21-day y'ello care campaign, Mr. Terkpeh said the team is getting ready to visit a juice factory run by some entrepreneurs who are differently able in Kasoa to provide them with the most support possible.

“We have another programme earmarked from next week specifically targeted at differently able persons who are entrepreneurs, we are partnering with the Ghana Chamber of Entrepreneurs with disability to implement that".

Regional President for the Ghana Hairdressers and Beauticians Association (GHABA), Bernice Asantewaa Asantey, applauded the MTN Ghana team for immensely impacting their businesses.

“We all know that we are in the information age and social media has become part of us. We have to use the medium to get more clients and not only the traditional means. What we are learning will help us give better services to our client".

"MTN has done very well. This programme cam as an opportunity so we decided to grab this. So MTN has done very well for us."

The aim of the 21 Days of Y’ello Care Challenge is an annual employee volunteer initiative launched by MTN Group in 2007 to encourage MTN staff to commit their time and resources to community service for 21 days in June.

This year’s initiative which targets women, youth and the differently able in the society is under the theme  “Empowering entrepreneurs to unlock growth and job creation for communities.”