The third edition of the Multi TV Habitat Fair dubbed “Habitat Fair 2012, providing pragmatic housing solutions” has been launched. The Fair which is scheduled to come off from Friday June 22 to Sunday June 24, 2012 at the Accra International Conference Center, will seek to provide patrons with solutions to their housing needs. According to McBen Adu-Asamoah, Sales & Marketing Manager of Multi TV, the fair will bring together home owners, prospective home owners, firms and professionals in the housing and construction sectors. Speaking on the Corporate Wednesday edition of the current affairs programme, pm:Express on the Joy News channel on Multi TV, the professionals and exhibitors, he noted, will include Home & Construction Financing Companies, Land & Real Estate developers, Hardware suppliers, Home Decorations & Furnishing Companies, Landscaping, Electrical Goods and Home Appliance retailers. Highlights of the fair will be the Habitat Fair seminar which will feature speakers to discuss and answer questions on Land Acquisition, Architecture, Home & Construction Financing and Protection with special focus on security and insurance for houses. Other pertinent issues bothering on Home Maintenance and Utility Management will also be discussed. He explained that the 2012 edition is designed with a wider scope to provide more comprehensive solutions to meet the numerous challenges on the housing, construction, home décor and maintenance needs. The Sales and Marketing Manager noted that even though the previous editions have created numerous opportunities for the stakeholders in the housing industry, Habitat Fair 2012 is expected to create even greater opportunities for prospective home owners within middle to lower income bracket to acquire homes and also for existing homeowners to find affordable resources to maintain their properties. Mr. Adu-Asamoah noted that, it is the aim of Multi TV to enrich the lives of our audience and share the good things in business with our partners and advertisers through providing such platforms for interactivity between advertisers and consumers. The Head of Mortgage at HFC Bank, Mrs. Emily Clegg-Lamptey, said they are happy to partner Multi TV to present the Habitat Fair 2012 because the two organizations share common values and objectives in providing pragmatic housing solutions to improve the lives of Ghanaians and also help the average worker to create wealth through home acquisition. She once again stressed the need to demystify “the whole thing about mortgages to say that properties you own is an asset, you can use it as an investment vehicle [because] through that property you can create wealth. So instead of renting for 10 years you can use that monthly rent to pay a loan every month.” The Director of Corporate Affairs and Marketing at Devtraco Limited, Anthony Safo who was a guest on the program said housing was no longer a “social item” as people have perceived it over the years. According to him, housing is one of the best “investment vehicle or an asset you can use to create wealth for yourself”. He said the value of houses improve over time thereby increasing the equity on investments in real estate. Mr. Safo also mentioned that, Devtraco limited is very proud to associate with the Habitat Fair 2012 as a sponsor; he said their participation in the previous editions yielded tremendous results. The 2012 Habitat Fair is in partnership with HFC Bank and sponsored by Noble Realty, Devtraco Limited, Duraplast, Clean Power and powered by Multi TV, Joy 99.7FM and multitvworld.com.