The National Democratic Congress (NDC) is set to launch its 2024 General Elections campaign in Tamale on Saturday, July 27.

The event will feature the party’s flagbearer, John Dramani Mahama, his running mate, Prof. Jane Naana Opoku Agyemang, and other top officials, including National Chairman Johnson Asiedu Nketia, General Secretary Fifi Fiavi Kwetey and members of the Council of Elders.

NDC Members of Parliament, parliamentary candidates, and supporters will also attend.

Giving more details about the campaign strategy for the party, the National Chairman of the National Democratic Congress (NDC), Johnson Asiedu Nketiah, said the NDC will move away from large rallies seen in previous elections. Instead, the party will focus on door-to-door and personal engagement with voters.

Mr Asiedu Nketiah explained that this approach is more cost-effective. 

“We want to reach out to the people, house-to-house campaign, retail campaign, that is where the emphasis is going to be. So, what we’re going to do in Tamale is to remind our people that this year, the campaign will be different. We must touch base with the people.

“It is cheaper for party functionaries to reach out to the people in the villages than to bring their people to a collation point to address them,” he stated.