Online streaming giant Netflix has said that it plans to expand operations in Africa, saying its $175m (£140m) investment on the continent since 2016 has already created some hit shows.
The announcement was made at an event in Johannesburg where Netflix launched a report on its impact in South Africa, Nigeria and Kenya.
According to the report, the company has created 12,000 jobs on the continent and intends to build on this success beyond just three countries.
“We have undertaken this report to reflect on Netflix’s social and economic impact in the key countries," Netflix's sub-Saharan Africa policy director, Shola Sanni, said in its introduction.
"We are still in many ways at the inception stages of our investment journey, so it’s doubly exciting to know that we are poised to deliver even greater impact if we maintain our current momentum - and if the right circumstances for investments in our sector continue to prevail."
She pointed to African productions like Silverton Siege (South African), Aníkúlápó (Nigerian) and Disconnect: The Wedding Planner (Kenyan) as all having at one point made it into Netflix Global Top 10 lists.
However to keep telling African stories on a global stage, Netflix needed to have the support of “governments, civil society, private sector and industry” to allow the create industries to thrive, Ms Sanni said.
“Enabling policy frameworks, flexible regulatory mandates and ease of doing business are inextricably bound to the continued growth of the audio-visual sector and streaming services.”
Latest Stories
-
Sylvester Tetteh declares interest in NPP General Secretary position
26 minutes -
Fifi Kwetey urges full return of Rawlings family to NDC core
33 minutes -
Our ‘Thank You Tour’ was turning into a popularity contest – Nana Akomea
42 minutes -
Seven arrested over robberies at Ashaiman Sakasaka Park and Dagomba Junction
45 minutes -
The Media’s Role in shaping cultural norms, perception, and behavior toward leadership and democratic values in Ghana’s Reset Agenda
55 minutes -
Volta Regional Minister rallies districts to prioritise disaster preparedness and environmental resilience
58 minutes -
‘Funny’ sells: Meet the comedian blending marketing with humour (LOLs to ROIs)
1 hour -
Minority slams ‘unlawful’ dismissal of Bank of Ghana staff, demands immediate reinstatement
1 hour -
Ghana launches PANAFEST & Emancipation Day 2025 in Accra
1 hour -
Speaker allows presentation of SC vetting report despite Minority objections
1 hour -
‘We’re getting ready to win and we’ll win well’ – Bryan Acheampong’s team
1 hour -
NPP race: Bryan Acheampong is spiritually fortified against fear and intimidation – Appiah-Kubi
2 hours -
NPP Primary: Bryan Acheampong has the experience to outshine contenders – Appiah-Kubi
2 hours -
Bryan Acheampong campaign team member, urges Chairman Wontumi to reciprocate support
2 hours -
Ghana could reclaim $4 million from solar waste with proper recycling – KNUST Study finds
2 hours