As part of efforts to help young people expand their knowledge and make them more intelligent, one of Ghana’s fastest growing publishing companies Hetura Books Company Limited has introduced an initiative to cultivate the habit of reading among students.
“Campus Book Fair” is a campus-based sales activity which brings books of all kinds to various tertiary and high school campuses where students can buy and read. The books are sold at affordable prices that would make it possible for all students to purchase.
Having achieved tremendous success with the maiden edition of the fair which was held at the Miotso campus of Central University College, the company looks forward to organising something bigger and with more fun for students of the Kwame Nkrumah University of Science and Technology. The company also looks forward to extending the fair to other campuses in the course of the year.
“As a company, what we have identified is not necessarily the lack of interest in reading among the youth. It is rather the lack of a formidable platform which the youth can identify with and make a purchase of a book. As such, our mission with Campus Book Fair is to bring books as close to their intended audience as possible,” Head of marketing at Hetura Books, Kennedy Kwaku Nyadzie stated.
He said the primary objective of the initiative is to reverse the slander that says: “if you want to hide something from a black person, put it in a book.”
The KNUST event being held in collaboration with Watsuptek-KNUST, a campus based advertising organisation which has built an incredible brand for itself when it comes to event promotion and management, will be held between 8th and 14th February.
Hetura Books Company Limited, a publishing company based in Accra with clients all over the country has identified this rather arduous task of inculcating the habit of reading in the youth as a sure way to create a better future for young people.
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