Twenty-six-year-old resident of Ho, Humphrey Asigbe, has emerged as the winner of Ghana Library Authority’s (GhLA) Year of Reading logo Hackathon.
The logo Hackathon is a prelude to the official launch of the year-long reading campaign by Ghana Library Authority where one design for a logo is selected among the different ones put forth by graphic designers.
Out of hundreds of applicants, only nine were shortlisted to compete. After interactive discussions and workshop from world-class design experts, the finalists were given some hours to design the logo.
Humphrey Asigbe, who beat off stiff competition, emerged as winner and expressed appreciation to GhLA for the initiative.
“The Hackathon challenge was a great move by GhLA as it opened doors for young entrepreneurs, graphic designers like me to demonstrate our talents,” he said.
He noted that as a designer, he drew his inspiration from the concept of reading and the idea of independence.
“I envisioned children reading and used that concept to create a logo that easily conveys the central message of reading to everyone both young and old,” Mr. Asigbe added.
Crowdsourcing for designs, concept and ideas is a modern trend for managers to engage with broader stakeholders to develop solutions.
As such, the Hackathon paved a way for Ghanaian Graphic Designers across the country to work with personnel at the Authority.
The 2019 Year of Reading campaign is championed by GhLA under the theme “Reading for Progress” to work with different stakeholders to promote leisure reading, acquisition of knowledge, and lifelong learning lifestyle among Ghanaians.
As an institution poised for shift in status quo, the Hackathon provided an unparalleled avenue for Ghanaian citizens to exhibit their skills and be part of something phenomenal in character.
Speaking at the event to officially select the campaign’s logo, Ag. Executive Director Hayford Siaw said it is refreshing for the public library to adopt this innovative practice, which helps engage stakeholders to design a logo that is truly representative of the Year of Reading.
Mr. Siaw noted “management believes, there are a lot of talents in Ghana that are available to support national development and the platform just need to be created for them to be involved, hence the hackathon challenge for promising graphic designers to come and display their skills.”
The winning logo depicts three readers, each holding tools of knowledge acquisition.
The logo is a representation of the old and new ways of reading.
A demonstration of firm belief in the relevance of existing tools, whilst being open for exploration into the future.
Humphrey was awarded a $100 cash prize and an opportunity to undertake an internship with Authority.
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