
Audio By Carbonatix
Legendary Nigerian singer Innocent Idibia, popularly known as 2Baba, has shared his opinion on the issue of mediocrity in the music industry, which has led to some artists being tagged “wack.”
Speaking in a video broadcast, the African Queen crooner claims that there is no such thing as “wack artists,” arguing that every music is tailored-made and acceptance is narrowed down to promotion and other commercial strategies/reasons.
He said, “Every music is tailor-made to evoke an emotion, to create a spirit. There is nothing like a wack artiste.
"That is why many of the so-called wack artists are more bankable than the talented ones because they understand that it is not the art itself but the marketing of that art.
“No matter how talented you are or how sweet your music is, there is no music that everybody likes. Everything is narrowed down to marketing, promotion, and business. It is only those who resonate with your music that will like it naturally.”
Latest Stories
-
After more than 14 years at Atletico Madrid, what next for Simeone?
2 hours -
Conquering the World – Building on the foundations laid by Otto Addo
2 hours -
[Watch Live] Kwaw Kese, Kwami Eugene, Tinny, Keche and others thrill fans at Gomoa Easter Carnival
2 hours -
Gomoa Easter Carnival: Experts charge indigenes to own festival to ensure sustainability
3 hours -
Gomoa Easter Carnival: Edem Agbana and Joy Prime fans shower festival with huge endorsements
5 hours -
Gov’t to overhaul free zones into manufacturing hubs for local production – Trade Minister
6 hours -
Ghana losing $2.5bn yearly from raw exports – Trade Minister reveals
6 hours -
Mahama unveils plans for Kwahu Airport, Convention Centre
6 hours -
World’s oldest leader, Paul Biya to get a deputy for first time in 43-year rule
6 hours -
Search for missing US airman continues as Trump threatens ‘hell’ if Iran does not reach deal
6 hours -
US says it has arrested relatives of late Iranian general Qasem Soleimani
6 hours -
La Liga: Real Madrid’s title hopes hang in the balance as Mallorca snatch stoppage-time winner
6 hours -
FA Cup: Haaland hat-trick powers Man City past Liverpool into semi-finals
7 hours -
FA Cup: Chelsea thrash Port Vale to reach Wembley semi-final
7 hours -
Gov’t to boost tourism in coastal communities through infrastructure, sanitation – Vice President
7 hours
