MTN Ghana launched its latest SMEs support facility, SME Accelerate, at an impressive ceremony at the forecourt of the Accra Metropolitan Authority in Accra on Thursday.

The facility is a year-long campaign aimed at empowering small and medium enterprises (SMEs) through digital innovation, market access, and capacity building, alongside 'Adwumapa', a dedicated support bundle for women-led businesses.

Thursday’s launch was one of various initiatives of the company, which aims to reinforce its commitment to supporting SMEs as they grow and adapt to the dynamic needs of the country.

Speaking during the launch, CEO of MTN Ghana, Mr. Stephen Blewett highlighted the significance of SMEs in Ghana's economy, noting that 85% of businesses in the country fall under the SME category.

He described SME Accelerate as a year-long campaign focused on empowering SMEs to do business "smarter, faster, and better" by leveraging technology, capacity-building initiatives, and tailored support.

He also introduced Adwumapa—meaning “good work” in Akan—a digital bundle specifically designed to support women-led SMEs. “Women-led businesses make up 44% of Ghana’s MSMEs, yet they remain underserved,” Mr. Blewett explained.

On her part, the MTN Chief Enterprise Business Officer, Angela Mensah-Poku said MTN acknowledges the vital role SMEs play in delivering products and services, generating employment, and fostering economic growth, adding that there are many SMEs in Ghana, with small businesses present in every corner and yet struggling.

She said  challenges arise from various factors that hinder the growth and sustainability of small businesses and startups.

"Over the years, we have studied the Ghanaian market and the business environment to understand the difficulties these enterprises face.

“We began our journey with a modest range of services and topped it up with consistent engagements to better understand the needs of the SMEs to enable us develop tailored solutions” said Angela Mensah-Poku