Prudential Life Insurance Ghana, a leading insurer in the country, and Lashibi Funeral Homes, Ghana’s premier and leading comprehensive funeral services provider have announced their partnership by launching the Dignity Farewell Plan, a comprehensive funeral policy, to help Ghanaians plan stress-free funerals that offer dignity to the deceased and comfort to the bereaved.

The Dignity Farewell Plan is a service-based solution which, in addition to an agreed cash pay-out, allows policyholders to preselect the basic and optional services required to give their loved ones a befitting send-off when they pass on. 

The plan guarantees that policyholders and their beneficiaries are protected against the financial pressures that come with funeral expenses, following an unexpected death. They are also assured of the provision of professional services and support delivered by a reputable full-service funeral home.

The Dignity Farewell Plan is the only service-based funeral policy that provides flexibility to customise services and cash benefits that suit policyholder needs.

Moreover, the policyholder can extend this protection to their spouse, their children, their parents and their in-laws.  Some of the optional services provided by Lashibi Funeral home include church services, autopsy, cremation and the repatriation of the body to Ghana.

Photo: Some board members and management of Prudential Life Insurance & Lashibi Funeral Homes

The benefits that can be taken out on this policy range from GHS20,000 to GHS100, 000. The product features other benefits such as a Waiver of Premium on death of the policyholder or when they reach age 60, an annual benefit escalator to safeguard against inflation to maintain the value of benefits in the future and a never lapse feature that guarantees policyholders their benefits throughout the policy’s term in the event some premium payments are missed.

Emmanuel Mokobi Aryee, Chief Executive of Prudential Life Ghana, said: “At Prudential, we are passionate about long term financial planning that makes life easier for our customers. Funerals are difficult times for families so we want to ensure that our customers are always prepared for all the events in life and only have to worry about preserving the memory of their loved ones when the unthinkable happens. The Dignity Farewell Plan protects our customers by providing valuable services and the support needed from the moment a loved one passes away.

Dr Andrew Arkutu, the Managing Director of Lashibi Funeral Homes, said: “We are delighted to be launching this solution with one of Ghana’s leading life insurance companies. Delivering professional and convenient services to our bereaved customers and treating the deceased with the utmost respect and dignity is at the heart of our success. This partnership offers Ghanaians a seamless solution to planning for the inevitable and giving our loved ones the farewell they deserve.