In a landmark initiative aimed at revolutionising the marketing communications sector in Ghana, Publicis West Africa has signed an affiliate agreement with Empire Marcomm, a leader in below-the-line (BTL) and experiential marketing in Ghana.

This partnership heralds a new era for both brands, characterised by innovation, integration, and impactful engagement at a local market level.

The affiliate agreement launches under the bold and dynamic banner, “EMPIRE, POWERED BY PUBLICIS” and represents the powerful collaboration that merges Empire’s extensive local expertise and creative adaptability with the global strategic capabilities of Publicis.

The partnership also facilitates the provision of comprehensive marketing solutions that are immersive, data-driven, and culturally relevant.

“We are excited to embark on this new chapter in our journey, which significantly enhances our impact within the Ghanaian market,” stated Koo Govender, CEO of Publicis Groupe Africa.

“Empire’s remarkable track record in experiential marketing, when combined with our extensive global reach, creates a formidable synergy of creativity and execution.” Said Anand Badami, SVP, Publicis West Africa.

 In the words of Bola Ray, the founder and Executive Director of Empire, “it’s going to be a game changer” with Empire coming under the umbrella of the world’s leading communications network.

With this momentum, the alliance is well-positioned to uncover new opportunities, broaden its client portfolio, and establish new standards for brand engagement in Ghana and beyond.