Samsung's head of mobile design has stepped down, following lackluster sales of the flagship Galaxy S5 smartphone.
Chang Dong-hoon will now take over Samsung's (SSNLF) design strategy team, a Samsung spokeswoman confirmed. Though Chang's responsibilities will still include working on mobile products, Vice President Lee Min-hyouk will take over as head of mobile design. Lee has played a large role in the development of the Galaxy smartphones.
Samsung didn't offer much about the reasoning behind the move, except that Chang now has more time to focus on long-term strategy.
Reuters was the first to report on Chang's new role.
It's not clear how much the sales performance of Samsung's latest flagship phone factored into Samsung's decision. Customers have also complained about a faulty camera sensor on some Galaxy S5 phones. But what is evident is that both the hardware and software components of Samsung's devices have grown increasingly stale in recent years.
Once upon a time, Samsung's Android smartphones were surrounded mostly by devices that performed as poorly as they looked, which allowed Samsung to stand out by packing its smartphone with faster, more powerful components.
But now there are multiple devices that perform at the same level as Samsung's top smartphones, and many of them are better looking and made of better quality materials. Samsung attempted to gently address this issue with a mild design refresh for the Galaxy S5, but the hardware and software design did little to impress anyone.
Samsung has said little about Galaxy S5 sales to date, though early reports from analysts suggested that the S5 sold only slightly better than the S4 in early stages.
Now Samsung is in a position where public enthusiasm seems to be waning. It probably won't hurt to reevaluate its actual product. But Min-hyouk isn't exactly fresh blood, and it remains to be seen how much someone who was deeply involved with the previous phones can really shake things up.
- Accra is second most expensive city in the world – Survey
- Complete abandoned E-block if you are frustrated – Akufo-Addo tells Aflao chief
- Shatta Wale remanded in police custody for one week
- Shatta Wale has not been granted bail – Police
- Lil Win unites with Funny Face at Kaneshie District Court
- Kofi Kinaata drops visuals for Thy Grace singles
- Google agrees to integrate Ghana’s GPS into Google map system – Bawumia
- ‘I made a mistake’ – Akufo-Addo apologises for Cape Coast habour comment
- Prof Nana Aba Appiah Amfo is 1st female Vice-Chancellor of University of Ghana
- Ambassador to Italy, Eudora Quartey-Koranteng has died
Africa Makeup Fair, Awards slated for November
Pornhub owner settles with Girls Do Porn victims over videos
Paris Hilton pushes for US youth care abuse reform
Tax cheat schemes cost governments billions
Apple unveils new computer chips amid shortage
Squid’s Victory? China streaming site accused of copying Squid Game
NCCE lacks resources to sensitise voters about their rights – Prof Gyampo
Biennial World Cup: European nations boycott not discussed – Fifa’s Gianni Infantino
Nima’s Rugby girls eyeing the world stage
Hollard Ghana joins Melcom to launch insurance awareness week
Sablar signs record deal with GoldLines Entertainment
Incorporate entrepreneurship into curricula – Government told
Akufo-Addo commissions phase II of Accra Compost and Recycling Plant
I have no evidence my appointees’ political ambition is interfering with their work – Akufo-Addo
Ghana would’ve been buried if Covid-19 broke out under NDC’s tenure – Akufo-Addo