
Audio By Carbonatix
Swansea City co-owner Snoop Dogg will attend one of the Championship club's games for the first time when they face Preston North End on Tuesday, 24 February (19:45 GMT).
The American rapper became an investor at Swansea last July and said last month that he wants to help the Welsh side become a "global name".
Snoop Dogg will now make his long-awaited first appearance at a Swansea fixture when Vitor Matos' team host Preston.
"From the moment we talked about me becoming an owner, I have been looking forward to the chance to be with you all at the Swansea.com Stadium," Snoop Dogg told the club's website.
"I have heard so many great things about the atmosphere, especially when we play under the lights.
"When I watched the Wrexham game [on television in December], where we showed we are the capital of Welsh football, the noise in the stadium sounded incredible even from over 5,000 miles away. I can't wait to be a part of it."
Swansea say Snoop Dogg will appear pitchside prior to the Preston game £to lead supporters in a pre-match fan display".
"In addition to watching the Swans in action, the 21-time Grammy nominee and four-time Emmy award winner will also take the opportunity to visit areas of our local community to meet supporters and experience life in our city and region," the club added.
Snoop Dogg, 54, is in Europe for the Winter Olympics that finish on 22 February.
He is with Team USA at the Games, which are taking place in Italy, as a hype man and 'honorary coach'.
Snoop Dogg had been expected to visit at some stage this season after he followed Real Madrid legend Luka Modric by becoming a co-owner of the club.
They have since been joined by a third celebrity investor, with billionaire American businesswoman Martha Stewart – who is a friend of Snoop Dogg – coming on board in December.
"We want to take Swansea to the Premier League, and to do that we are going to need money - that's the reality of the game these days," Snoop Dogg said in January.
"I want to introduce sponsorship deals and publicity that will make them a global name."
Snoop Dogg will follow his son, Cordell Broadus, who was in the directors' box for Swansea's draw with Watford last August.
The Swans' owners, led by American duo Brett Cravatt and Jason Cohen, believe bringing in high-profile names at the boardroom level will help increase the club's profile and, in turn, boost income.
Latest Stories
-
Health Ministry launches World Health Day 2026, urges science-based action
13 minutes -
MMFL anchors MTN Group’s fintech push in Ghana
22 minutes -
Ghana’s economy shows recovery signs, but risks persist – S&P maintains stable outlook
38 minutes -
SWAG commemorates its 8th anniversary with a public lecture
41 minutes -
Ibrahim Mahama claims Police Commander failed to stop alleged assault
43 minutes -
Damang lease award to E&P followed due process — Minerals Commission
54 minutes -
Today’s Front pages: Wednesday, April 8, 2026
57 minutes -
Julian Opuni reaffirms Fidelity Bank support for industry-led skills training at DTI Berekuso campus
1 hour -
CAF President arrives in Dakar to meet Senegalese President, football authorities over AFCON title saga
1 hour -
Pastor arrested over viral threats against Vice-President
1 hour -
2026 Success Africa Summit: MTN’s Adwoa Wiafe challenges youth to act with purpose, not just pursue titles
1 hour -
Nurse laureate launches Cancer Care Africa Foundation to tackle late diagnosis, workforce gaps
2 hours -
Ghana to lose GH¢18.15bn in revenue by 2027 from abolishing Covid levy, E-levy – CPS study
3 hours -
Reintroduce scrapped taxes to close revenue gap – Tax expert
3 hours -
GRA applauds CPS study, urges continuous policy scrutiny
3 hours