Audio By Carbonatix
The South African government is considering a $52m (£42.5m) sponsorship deal with Premier League side Tottenham Hotspurs, the Daily Maverick new site reports quoting official documents.
The deal is meant to promote South Africa as a travel destination but there are also concerns about the country subsidising a wealthy football club, the publication reports.
Details of the three-year deal are on the "verge of being finalised" through the marketing arm SA Tourism.
President Cyril Ramaphosa is expected to announce the deal during his State of the Nation Address on 10 February, the report adds, but there are no comments yet from the presidency or the tourism minister.
A tourism expert quoted was critical of the deal, saying the return on investment was “ludicrous".
Since 2018, the Rwandan government has had a controversial sponsorship deal worth more than £30m ($42m), which involves a "Visit Rwanda" logo displayed on Arsenal shirt sleeves.
Latest Stories
-
Living with Hypertension and Diabetes: Mary Kessewaa’s daily fight for health
3 hours -
From Young Nurse to Hypertension Champion: Betty Twumasi Ankrah’s Journey
4 hours -
Ghana to mark Africa Safer Internet Day on February 10
5 hours -
Ghislaine Maxwell refuses to answer questions about Epstein in congressional hearing
5 hours -
King Charles’ ‘profound concern’ as police consider Andrew claims over Epstein
5 hours -
‘A Tax For Galamsey’: Dr Manteaw warns NDC against shielding ‘galamsey’ DCEs
6 hours -
When a TV is not a vote but the Gospel according to the television set
6 hours -
Ghana can significantly expand domestic revenue without raising tax rates -UGBS Finance Professor
6 hours -
Policeman killed in bloody robbery on Zebilla–Widnaba road
6 hours -
Cedi under seasonal pressure as Q1 demand intensifies; one dollar equals GH¢11.80 at forex bureaus
7 hours -
Roads Minister rejects Minority’s claim of downgrading Suame Interchange Project
7 hours -
Eco-Africa Network demands dismissal of culpable officials in explosive JoyNews exposé
7 hours -
Ayawaso East vote-buying: Party will take decision after committee findings – NDC
7 hours -
Ayawaso Zongo Chiefs warn of possible chaos if NDC annuls disputed primary
7 hours -
I didn’t see failure as an option: Chicago Fire forward Shokalook
7 hours