Renowned Sports commentator, Jeff Asare, has been appointed as the Media Relations and Communications Director of Primeval Media.

A statement issued by Primeval Media said, Asare will henceforth handle all communications and media relations activities of the company.

According to the statement, Asare is coming on board with a vast experience in media relations and communications after 12 years of experience as a sports analysts and media officer.

He joins a team of experts in Public Relations, Marketing and Event Management outfit, which provides clients with top notch services.

Primeval Media has been in the industry for the past six years and is credited for brokering the deal between uniBank Ghana Limited and Ghana Football Association (GFA) for the sponsorship of being the official banker.

Primeval Media is also credited with the organization of the first event Ghana Golf Awards held year and the organizers of “Accra Works Out” a monthly aerobics for people in the corporate world.