Audio By Carbonatix
Ghanaian musician King Promise, who is currently promoting his latest studio album, 5Star, says TikTok is an essential part of the music marketing process.
According to him, although there are several avenues that have the capacity to push songs far, TikTok is phenomenal.
Speaking on Daybreak Hitz on Hitz FM, he said he will be surprised if music marketers ignore the significance of TikTok when it comes to promotion lately.
“My target audience is all around the world. It’s not vague as someone might think. TikTok is phenomenal, you must be a f*** not to accept that. It’s part of the whole marketing process right now.”
vHe said TikTok contributes to how a song may go viral across the globe.
“We have thrived without it, and it doesn’t mean that’s the only way, but I acknowledge that it’s also a contributing factor for music going crazy because it gets things viral.”
Talking about his regrets in life, King Promise said: “I don’t live to regret… anything that happens happens. I take my Ls as lessons.”
Latest Stories
-
Police foil suspected robbery at Ashaiman; 3 suspects killed
4 minutes -
Forest Okyeman: Communities rise to defend one of Ghana’s last ecological strongholds
9 minutes -
AFCON 2025: South Africa start tournament with win over Angola
37 minutes -
Why Ghana’s insurance laws still fail claimants, according to new KNUST research
48 minutes -
GPL 2025/26: Medeama score late to draw with Basake Holy Stars
1 hour -
Rapperholic Creators challenge blends digital talent and financial discipline for Ghanaian youth
1 hour -
Justice on a leash – Minority claims law enforcement is being used to punish political opponents
1 hour -
Dr Gideon Boako provides ¢10k seed capital for TanoFest Programme
1 hour -
Bond market: Turnover rose by 64.39% to GH¢6.75bn
2 hours -
Dutylex promises more in 2026; targets market expansion
2 hours -
Government grants permits for Responsible Cooperative Mining in Anwia, Teleku Bokazo
2 hours -
Bawumia still NPP’s strongest asset — Northern region operations team
2 hours -
Christian Service University inaugurates Most Rev. Prof. Emmanuel Asante as first chancellor
2 hours -
Kumasi gridlock forces commuters to walk miles ahead of Christmas rush
2 hours -
Paramount Chief of Assin Fosu honours John Boadu at grand durbar
2 hours