The first annual International Campus Business and Consumer Expo 2018 is due to take place at the heart of student life in mid-semester from October 25 to 27 at the University of Ghana.

An anticipated intake of over 10,000 students in September 2018 will swell the resident student population at the University of Ghana to a high of close to 40,000. 

Data analysts observe, “This presents an enormous incentive to service providers and product vendors to tap into a potentially rich source of immediate business as well as creating brand awareness for the next generation of big spenders.”

Consumer engagement with the millennials market is now a high priority for businesses since this demographic has proven massive spending power.

Around 120 sponsors and exhibitors from nearly every sector of modern Ghanaian Industry including, Banking, Fintech, ICT, Educational Requisites, Travel & Hospitality, Insurance, Investment, Health & Medicine, Fashion and Lifestyle, E-commerce, Agribusiness, Sports, Nonprofits, are expected to participate at the expo.

Under the auspices of the university’s Careers and Counselling Centre, the expo will be held with the theme ‘Leveraging Millennials’ at a three-day symposium designed to help the next generation gain maximum traction with modern businesses.

The Exhibition and Conference: Leveraging Millennial’s share a unique platform to positively influence consumer decision’s amongst the burgeoning youth population of this nation, considered by many around the world to be a shining example of strong leadership in entrepreneurship.

The first of an annual series, the International Campus Business & Consumer Expo 18, is supported and endorsed by the University of Ghana Careers and Counselling Department, organized by Hullmark Links and in partnership with EXPROM UK.

For information about Exhibiting and sponsorship benefits and costs or advertising at the International Campus Business & Consumer Expo ‘18, contact sales@icbcexpo.com.

 

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