In a move to create the best customer experience in Ghana, Vodafone has appointed Uche Ofodile to Chief Marketing Officer (CMO), and Marc Norris to Commercial Director. Uche was the head of Strategy and Brand department at Vodafone Ghana until her new appointment. A statement from the company said as CMO, she would be responsible for developing consumer marketing strategy and planning, generating deep customer insight, handling corporate communications and brand positioning and management. “Her department will help drive sales promotions, advertising and go-to-market strategies,” the statement said. Prior to joining Vodafone Ghana, Uche spent over six years in Nigeria working in various senior leadership roles in the telecommunications industry. She worked for Econet Wireless (now Airtel) and MTS First Wireless. She was also the media spokesperson and Marketing Director for Nurtricima Ltd where she led product innovation and marketing communication. Uche has a B.A. in Political Science and recently completed a diploma in Strategic Marketing from Columbia Business School. She has over 15 years of International Marketing experience in global organizations such as, KPMG, Zain and PZ Cussons, and she is a member of the American Marketing Association. The new Commercial Director, Marc Norris, joined Vodafone in 2009 as part of the Senior Management Team assigned to transform Ghana Telecom into Vodafone Ghana. He previously served as the Director of Consumer Fixed, responsible for the broadband & fixed voice businesses. Prior to joining Vodafone, Marc was the CEO of Oplayo Oy, GM of Consumer BT and GM of One.Tel. Marc has also held senior operational/general management positions in the internet & telecoms sectors. He has worked in the international telecom sector for 22 year specifically in Australia, Hong Kong, The Netherlands, France, UK, Saudi Arabia, Nigeria, Finland and now Ghana. CEO of Vodafone Ghana, Kyle Whitehill was quoted as saying “we are pleased to have Uche and Marc on board and in their respective new positions.” He said Vodafone believed their experiences would be invaluable to the company as it builds a stronger relationship with its Ghanaian customers and move closer to their goal of becoming the telecommunications provider of choice in Ghana. Source Adom News/Ghana