Audio By Carbonatix
Vodafone Ghana CEO, Kyle Whitehill has said the rate at which Ghana’s telecom industry was growing, it was not likely there would be consolidations as he had previously predicted.
Kyle Whitehill had always maintained that Ghana’s mobile market was near saturation and it was not a good idea licensing a sixth mobile operator because that would compel some operators to either fizzle out, like what happened in India, or merge with others to survive.
But in an exclusive interview with Adom News Editor, Nii Narku Dowuona, he said “I am less convinced now than I was 12 to 15 months ago about consolidation because the market is growing faster than we all anticipated so maybe I am more optimistic about the industry than I was then and I believe each player may want to stay in the market for a little bit longer,” he said.
He said he also expected that the industry would continue to grow even faster in the foreseeable future.
Kyle Whitehill noted that Ghana’s telecom market was over 80% mobile voice and over the next 12 months it would stay heavily dependent on mobile voice but data traffic would double this year.
“The size of the market is going to double this year and that is definitely going to be sustained in the foreseeable future,” he said.
But Kyle Whitehill still maintained a sixth operator, Glo, was not necessarily a good idea, saying in most markets around the world, excluding India, there were two to three operators and experience had shown each operator eventually needed at least 25% market share to survive and be profitable.
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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
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