Audio By Carbonatix
Singer Efya says she is interested in starting a 'beef' with someone in the industry but she does not have the time to see it through.
According to her, she has realised fans love and feed into such beefs that is why they have become such a big thing in the music industry.
“If you (fans) didn’t feed into it, it will not be publicised. I think when it all settles down, everybody comes to the meeting where there is a grown up person who says ‘you have to make up, you guys are sisters’, so it’s really nothing,” Efya told Kojo Yankson on Joy FM's Super Morning Show, Friday.
The ‘Ankwadobi’ hitmaker stated that beefs are really worth it if artistes play it to their advantage.
She explained that there are different levels to music including publicity and business which also need to be taken care of while the feaud is ongoing.
Efya stated that if a beef goes wrong it might take away something from an artiste’s career.
“If it comes to a beef, I feel like you need to make it work for you in the best way possible, you’re either gaining numbers or you’re bringing up your price,” she added.
She stated that she, however, does not condone beefs that turn violent.
Efya who was in the studios to promote her new single ‘The One’ featuring Nigeria’s Tiwa Savage added that she prefers to work together with artistes than have a toxic industry.
Latest Stories
-
Ukraine, global conflict, and emerging security uuestions in the Sahel
5 minutes -
Either defer new royalty regime or abolish Growth and Sustainability Levy – Chamber of Mines to government
36 minutes -
The Suit is a shroud ; the fugu is our resurrection
47 minutes -
NDC appoints Inusah Fuseini as Ayariga steps down from Ayawaso East primary probe committee
1 hour -
T-bills auction: Government exceeds target by 246%; interest rates fall sharply to 9.9%
1 hour -
Lands Minister arrives in South Africa for annual African mining investment conference
1 hour -
Frank Quaye Writes: Nullify Ayawaso East primary to protect NDC’s integrity and goodwill
1 hour -
Medeama survive Samartex test to reach FA Cup last eight
1 hour -
Vote- buying, party reform, and the unfinished business of internal democracy in the NDC
2 hours -
Mahama Ayariga withdraws from NDC Ayawaso East probe as Majority Caucus demands cancellation of primary
2 hours -
Majority caucus calls for cancellation of Ayawaso East primary over vote-buying allegations
2 hours -
Jachie-Pramso SHS appeals for support as headmaster hails discipline
2 hours -
NDC committee given February 10 deadline to submit Ayawaso East vote-buying report
4 hours -
Abossey Okai spare parts dealers threaten one-week strike over new VAT regime
4 hours -
Sentencing is not a lottery -Lawyer defends Agradaa’s sentence reduction
5 hours
