Wilmar Africa Limited, producers of Frytol and Fortune Rice among others has won three enviable awards at the just-ended 6th edition of the Ghana Manufacturing Awards 2022 held at Kempinski Hotel in Accra last night.
These awards were Marketing Campaign of the Year (Frytol Healthy Heart Campaign), Detergent Manufacturing Company of the Year, and Agro-Processing Company of the Year for the second time running.
The star-studded event organised by Xodus Communications Limited under the auspices of the Ministry of Trade and Industries seeks to celebrate companies and individuals who have demonstrated outstanding performance in entrepreneurship, Quality, Health and Safety, Corporate Social Responsibility and Innovation in the manufacturing industry.
For Wilmar Africa, these awards are an authentication of the company’s continuous growth and contribution to the Ghana manufacturing industry and the Ghanaian economy.
Therefore, these priceless achievements was in recognition of the company’s commitment in developing Agribusiness through its palm plantations and contributions to the food processing industry through its oil refineries and rice packing plants.
The company remains resilient even in these tough times and delivers on its mandate of improving the lives of Ghanaian consumers.
The General Manager of Wilmar Africa Limited, Kwame Wiafe reiterated Wilmar Africa’s vision, thanked the awarding board for the rigor in the awarding process, and congratulated his team – the entire Wilmar Africa and its subsidiaries- for their dedication and commitment in pushing the company’s growth agenda and their commendable efforts in the receipt of these awards.
The Marketing Campaign of the Year was one of the keenly contested awards category with notable engaging campaigns from notable companies. It was therefore another round of excitement for Wilmar Africa when Frytol Healthy Hearts campaign emerged as the winning campaign.
Speaking to the media, the Head of Marketing for Wilmar Africa Limited, Patience Oforiwa Mpereh explained the purpose of this campaign as one targeted at promoting heart health among Ghanaians by providing platforms for physical activities, healthy diets, mental health etc.
She added that this campaign is a leg of the Frytol Goodness theme that seeks to remind individuals to continuously keep their physical framework in check, whilst promoting healthy diets through the consumption of nutritious products free from cholesterol such as Frytol oil which is also fortified with Vitamin-A.
This campaign also included a partnership & donation to the National Cardio Unit of the Korle-bu teaching hospital to support the heart surgeries of some kids.
The Detergent Manufacturer of the Year award came as no surprise to Wilmar due to the company’s huge investment in commissioning one of the largest detergent plants in West Africa and the only Detergent Tower in Ghana. With consistent product quality, innovative fragrance and enzyme technology, Jamaa Detergent has become one of Ghana’s favorite detergent with a promise of being the partner for clean clothes nationwide.
In her final remarks Patience Mpereh, thanked all, Wilmar Africa employees, Trade partners, consumers and agency partners, for their various contributions in obtaining these awards and restated Wilmar Africa’s commitment in investing in the Ghanaian economy, communities, Brands and Consumers, whilst looking forward to continued successes in the subsequent years ahead.
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