4,000 artisans have benefited from the Design and Technology Institute's (DTI) Precision Quality (PQ) training after a three-day coaching programme in Kumasi.

The coaching for the artisans is a follow-up to the training in which they were introduced and taken through the PQ model and how they can leverage on the knowledge to grow their businesses. 

The coaching activity is performed to ensure knowledge impacted during the PQ training is embedded and implemented in the daily activities of MCPs and SMEs.

The training is part of DTI’s strategy to work with key stakeholders to enable 3 million youth, particularly women, to access dignified and fulfilling work opportunities by 2030, using a multiplier approach.

The coaching programme forms part of a three-year “Transforming youth TVET livelihoods for sustainable jobs’’ programme.

The programme will provide 40,000 direct and indirect work opportunities for young people in the country.

Acting Project Coordinator, DTI, Edwin Fayorsey revealed the need for PQ- certified artisans.

"We want to change the mindset of this artisans, especially when it comes to customer management.

“We believe this will help them compete on the international market. It will get to a point where if you're not PQ-certified, it will be very difficult to secure a contract," he said.

DTI is leading the delivery of PQ training that promises to transform TVET education in Ghana and across the African continent. 

An educative drama piece was enacted to showcase industry best practices on how artisans can apply the Precision Quality principles.

Mr. Fayorsey said: "We're demonstrating precision quality through dramatisation, we call it drama edutainment. 

Through this drama, artisans will understand and relate to what precision quality is”.

Eric Boakye Yiadom, Regional Chairman, Ghana Tailors and Dressmakers Association lauded DTI and MasterCard Foundation for training the artisans in the region.

He disclosed that, "most businesses in Kumasi have a challenge in managing their businesses and I believe the Precision Quality training will help improve work ethics amongst the artisans"

The training was organised by the Design and Technology Institute's (DTI) with funding from the Mastercard Foundation to improve the livelihood of SME's.