Making consumer satisfaction the biggest item on their agenda, telecom operator AirtelTigo has beaten rivals to implement “no expiry”. A year ago, the company introduced ‘Big Time Data Bundles’ to give customers more data without the worry about when it will expire. That said, the company removed daily, weekly or monthly validity constraints. This is after customers complained that they need their data bundles to stay connected to family and friends and also run their businesses. Consistent with its brand promise of making life simple for its customers, AirtelTigo has launched another innovative product called “Fuse Bundles”. This is a product of six-month market research and customer feedback. The product is one of a kind on the Ghanaian market and the company believes it is the right thing to do for its customers. The days when customers had to rush to exhaust their bundles before the expiry dates are over with the introduction of Fuse Bundles. Clearly, Fuse Bundles give customers the freedom to stay connected with their family and friends and browse the internet without policing their voice and data bundles. There is also the flexibility and freedom to choose from three price points starting at 40 minutes to call all networks and 40MB of data to browse for just GHS2. With Fuse Bundles, AirtelTigo has decided to give consumers exactly what they have been asking for years, and that is “no expiry” on voice and data bundles.