CLUB Beer, Accra Brewery’s (ABL) flagship brand has expanded its product range with cans under the theme “Welcome Freedom”.     These 500ml cans compliment CLUB Beer’s existing 330ml, 625ml returnable glass bottles, and BUBRA (draught).    During the Launch, Ewurafua Addo-Atuah, ABL’s Head of Marketing, stated that “the introduction of CLUB Beer cans highlights our company’s effort to be Trusted for our diverse portfolio of high-quality brands to suit every palate”.    She added that “this innovation will contribute to CLUB Beer’s continued presence throughout different occasions and generations, as well as enhance its appeal among consumers as a truly Ghanaian brand that brings friends together”.   She further assured consumers of CLUB Beer’s continuous drive to serve exciting new offerings.   Madam Addo-Atuah further expressed her delight over the level of convenience the new cans will offer consumers of CLUB.   She said CLUB has always prided itself in offering differentiated experiences that drive resonance with consumers whilst mirroring their needs and introduction of the cans marks another one of these experiences for ‘Charlies’ across the country.    “In addition, the aluminium cans give credence to ABL’s commitment to invest in a Cleaner World where natural resources are shared and preserved for the future,” she added.   Aluminium cans are considered to be the most recyclable beverage packaging which results in an increase in value and recycling rate unlike other forms of packaging.