The Chief Executive Officer of the Ghana Chamber of Bulk Oil Distributors, Senyo Kwasi Hosi says business success is initially driven by family and friends.

According to him, friends and family tend to be the first crop of people to believe in whatever it is you are investing your resources into, and tend to offer their support to help you become successful in your endeavour.

Speaking on JoyNews’ PM Express Personality Profile, the renowned businessman explained that he became aware of this when he started his bread business while at the University of Ghana.

He said, following his father losing the family’s house while trying to help a friend acquire a loan, he and his siblings had to move to the homes of friends of the family who took them in warmly due to their father’s own generous nature.

His parents had relocated while trying to find economic footing to support the entire family, and he was left to take care of himself and his siblings.

“As things got difficult, there was still an oven, I could remember a few of my skills and then I said we probably could go back to doing bread,” he said.

According to him, his first try at making bread was a disaster as the ingredients had not been used in their right proportions.

“When the bread came, I tasted it. I felt that it was short of what we needed. But from the taste, I could feel that eggs were too much, this was too little and I changed the recipe.”

He said that even though the bread was bad, a few friends were willing to exchange money for that “sub-standard bread so I don’t lose too much.”

 “When you’re told that business success is initially driven by family and friends, it is very true. People who believe in you are willing to help you grow.”

“When you’re in a position to help people grow, don’t shy away from it. Take that bread and give them the feedback and let them perfect it.

“If they’re perpetually in a state of mediocrity don’t waste your time. But I didn’t miss that chance, so when people also bend their back to give you an opportunity don’t waste the chance,” he advised.

Thus, he went back and corrected his bread recipe and the second time it was a success.

“I went back and the next one was fantastic. Went back to the same people. This time they were dragging their feet. I told them to just take it before they pay. Try it, eat it when you like it before they pay and they asked me when are you baking next?”.

That, Senyo Hosi says was how he eventually ended up becoming a bread seller while in the University of Ghana till he had to give it up later.