Audio By Carbonatix
Guinness announced a 0.0, non-alcoholic version of its famous stout, will go on sale in the UK and Ireland on Monday at select retailers, and it will go on sale elsewhere including pubs in the spring.
The drink isn't a polar opposite of the famous beer: It goes through a similar production process.
Guinness 0.0 is made using the same ingredients that are used for the alcoholic beer; water, barley, hops and yeast, then the alcohol is removed through a cold filtration method, according to a press release from Diageo, Guinness' parent company.
The great Guinness taste at 0.0% 😋
— LADbible (@ladbible) October 22, 2020
"We know people want to be able to enjoy a Guinness when they choose not to drink alcohol without compromising on taste," Gráinne Wafer, Guinness' global brand director, said.
The non-alcoholic drink provides consumers with a low-calorie option: Guinness 0.0 comes in at 70 calories in a standard can.
A traditional Guinness has 154 calories per can. Low-calorie alcohol alternatives are growing in popularity, as shown by the rise of low-calorie spiked seltzers and light and non-alcoholic beers.
The "sober curious movement" has also become popular, as drinkers aim to rethink and recalibrate their relationship with alcohol.
There is zero alcohol inside this truck. #Guinness00 pic.twitter.com/ft6t4TLSDV
— Guinness Ireland (@GuinnessIreland) October 22, 2020
People are beginning to focusing more on their mental health and wellness, and many Americans are looking to change their alcohol habits.
People of all ages are drinking less beer, while Millennials are drinking less overall. Other brands have taken note, too.
Budweiser launched a non-alcoholic beer in July and Pabst Blue Ribbon announced a new non-alcoholic cannabis seltzer in October.
Latest Stories
-
England are tough, but we can play against Ghana, Panama – Croatia coach reacts to World Cup draw
43 minutes -
We can beat anyone – Otto Addo reacts to World Cup draw
58 minutes -
GPL 2025/26: Mensah brace fires All Blacks to victory over Eleven Wonders
2 hours -
This Saturday on Newsfile: Petitions against the OSP, EC heads, and 2025 WASSCE results
3 hours -
Ambassador urges U.S. investors to prioritise land verification as Ghana courts more investment
3 hours -
Europe faces an expanding corruption crisis
3 hours -
Ghana’s Dr Bernard Appiah appointed to WHO Technical Advisory Group on alcohol and drug epidemiology
4 hours -
2026 World Cup: Ghana drawn against England, Croatia and Panama in Group L
4 hours -
3 dead, 6 injured in Kpando–Aziave road crash
4 hours -
Lightwave eHealth accuses Health Ministry of ‘fault-finding’ and engaging competitor to audit its work
4 hours -
Ayewa Festival ignites Farmers Day with culture, flavour, and a promise of bigger things ahead
4 hours -
Government to deploy 60,000 surveillance cameras nationwide to tackle cybercrime
4 hours -
Ghana DJ Awards begins 365-day countdown to 2026 event
4 hours -
Making Private University Charters Optional in Ghana: Implications and Opportunities
4 hours -
Mampong tragedy: Students among 30 injured as curve crash kills three
4 hours
