CEO of Charterhouse, Theresa Ayoade, has urged the media, film industry and government to take deliberate steps to incorporate cultural values into animated films.
According to her, Japan and other Asian cultures are evolving, but the new generation like the old are still very guided by their culture.
Speaking on Showbiz A-Z, on Saturday, Mrs. Ayoade explained that stories told through Kwaku Ananse tales could be made into animation films for the new generation to consume.
“This is a call to all of us individuals to go back to our roots and bring back the culture into our present-day life. We should make deliberate efforts, and be more intentional about instilling our culture into our children.”
“Those of us who went through the Kwaku Ananse generation and learnt all the stories, what did we do about passing it on to our children? What did we as the custodians of media do about modernising the Kwaku Ananse stories?”
Through animations, Mrs. Ayoade believes that stories of culture and Ananse tales can be incorporated to entice the generation Z who consume a lot of foreign animations, including superhero comics.
She stated that there need to be deliberate efforts to push culture into the forefront of the country’s development, be it through media or through society.
“But sometimes, when we are not doing things as we need to do, there come policies which are deliberate effort and attempts by the government to direct us in a particular way,” she stated.
The Charterhouse CEO noted that policies can help Ghanaians embrace their culture, especially when it is infused into different aspects, including education.
Latest Stories
-
Beatrice ‘Bee’ Arthur tackles plastic pollution through artistic exploration
32 mins -
Hundreds turn out for Luv FM/Telecel Fitness Walk in Kumasi
36 mins -
Ghana Post launches Asantehene Commemorative Stamp
38 mins -
Police fire tear gas to disperse Benin wage protest
47 mins -
Airline keeps mistaking 101-year-old woman for baby
52 mins -
Harvey Weinstein hospitalised after conviction overturned
56 mins -
Anis Hafar: Learning how to avoid wars
1 hour -
Private legal practitioner wins Akan NPP parliamentary candidate poll
1 hour -
American-Israeli hostage appears in Hamas video for first time
1 hour -
Samson’s Take: Arrogance of Power, Shameful Policing
8 hours -
Burnley score late to draw with Manchester United at Old Trafford
10 hours -
Bayer Leverkusen extend unbeaten run to 46 games after draw with Stuttgart
11 hours -
Chelsea come from two goals down to draw against Aston Villa
11 hours -
Andre Ayew scores in Le Havre’s 3-3 draw with PSG
11 hours -
GPL 2023/24: Kotoko draw with Medeama; Samartex go 7 points clear of Nations FC
11 hours