Talent manager Nana Poku Ashis, says those at the forefront of Ghana’s music industry have not proven to be efficient in terms of initiating policies for the betterment of the sector.
According to him, the government prioritises the concerns of other sectors, including education and health, over arts and entertainment.
Speaking to Roselyn Felli on Joy Prime’s Prime Morning Chalewote Street Art Festival edition on Friday, he said, "If teachers want an implementation, they decide to go on strike, and it works. The government listens to them immediately. But in our space, I don’t know if it’s some low level of education amongst us or low level of interest in policies because we seem to be very useless when it comes to policies."
The talent manager believes that if stakeholders in the industry seek the support of individuals within the corporate sector rather than always sit on the fence and give credit to the Nigerian industry, Ghanaian music will improve.
According to him, because the government is dealing with a lot of areas, stakeholders in the arts and entertainment sector need to present their challenges before the government, just like other sectors.
"If the stakeholder does not push the government, government machinery has a lot to do and will not trickle down to only what you want," he said.
Sharing his thoughts on the topic; “Artiste preparations for major concerts” relative to getting sponsorship, he suggested that front-liners in the entertainment sector need to negotiate with government to be considerate with the taxing of telecom companies.
He believes this will enable them sponsor events organised by musicians for the benefit of both sectors and the country at large.
However, his primary concern is the venues where artistes record minimal turnouts to their concerts, particularly those that are held outside of Accra.
Nii Noi, an executive member of Table of Men, who also spoke on the show, entreated all musicians from both secular and gospel fraternities to engage other regions of the country, aside from the Greater Accra region.
"I think that the Accra market is getting choked. There are people who want these concerts in Tamale, Sunyani, and Techiman. So, if you see the Tehila Experience, it’s done here in Accra over 10 years," he noted.
Although there might be low attendance, he thinks adequate planning can salvage the situation.
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