‘No artist is wack, every music is tailor-made’

Audio By Carbonatix

Legendary Nigerian singer Innocent Idibia, popularly known as 2Baba, has shared his opinion on the issue of mediocrity in the music industry, which has led to some artists being tagged “wack.”

Speaking in a video broadcast, the African Queen crooner claims that there is no such thing as “wack artists,” arguing that every music is tailored-made and acceptance is narrowed down to promotion and other commercial strategies/reasons.

He said, “Every music is tailor-made to evoke an emotion, to create a spirit. There is nothing like a wack artiste.

"That is why many of the so-called wack artists are more bankable than the talented ones because they understand that it is not the art itself but the marketing of that art.

“No matter how talented you are or how sweet your music is, there is no music that everybody likes. Everything is narrowed down to marketing, promotion, and business. It is only those who resonate with your music that will like it naturally.”

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