The Executive Director of the African Aurora Business Network (AABN) Foundation, Maureen Odoi, has urged SMEs and entrepreneurs to appreciate the demands of their market so as to stay relevant in business.

Speaking at the launch of her book “12 Golden Secrets for Entrepreneurs”, Maureen Odoi expressed the need for SMES to be fluid and adjust to the flow of business in these uncertain times of the Coronavirus Pandemic.

“Many entrepreneurs are not moving with the times, no strategy focus. This is bad. You must understand the times you are in and adjust your business plans to meet demands,” she acknowledged over a hundred entrepreneurs who participated in the launch of the entrepreneurship book.

Speaking at the launch, President of the Ghana Chamber of Entrepreneurs, Dr. Sherif Ghali, impressed on entrepreneurs to adapt new digital trends to remain relevant in their respective fields.

“Technology – big and small, is changing the face of the entrepreneurship world over. What you must be looking at is exploring which one fits best and apply it,” he instructed.

Meanwhile, International Banker and Lawyer, Jacqueline Atta - Nyamekye, has charged budding entrepreneurs to embrace the art of giving – a virtue explained in the said book.

The 12 Golden Secrets for Entrepreneurs: Keys to business wisdom and wealth is a 12-Chapter business focused manual which navigates readers on ways to innovate and attract private and public capital.

Other chapters include secrets to set goals, plan systematically and monitor results, seek opportunities and take initiative among others.

AABN is a market-oriented enterprise development organization established in 2001 with proven record of successful management of projects and service delivery.

AABN’s mission is to empower Micro, Small and Medium Scale Enterprises, Youth & Women Networks through strategic partnerships, capacity building, creative products and advisory services with a goal to serve 10,000 customers daily using technology.

AABN’s goal to distribute 1 million copies of the book “12 Golden Secrets for Entrepreneurs” authored by Executive Director (Mrs. Maureen Erekua Odoi) marks the celebration of two Decades of Global Impact in Agribusiness Innovations, and SME Entrepreneurship Advisory Services (GAINS)".
This well-resourced book shares rich experience, relevant and practical insights into the entrepreneurship journey and outlines the keys to Business Wisdom and Wealth”. The “12 Golden Secrets for Entrepreneurs” written with a purpose to propel the African youth to greatness, makes the entrepreneurial journey less daunting by offering some practical tips. Additionally, the book serves as a useful guide for entrepreneurs who desire to tap into the diverse opportunities under the African Continental Free Trade Area (ACFTA) to accelerate intra- African trade and boost Africa’s position in the global market.

According to Prof. Alexander Tawiah Odoi, a proud Patron of AABN, “This Book does not paint a rosy picture in fantasy land but lays bare both the challenges and opportunities entrepreneurs experience in building their businesses and demystify the complexities of entrepreneurship to the full understanding of readers.”

About AABN

African Aurora Business Network (AABN) is a market-oriented enterprise development organization established in 2001 with proven record of successful management of projects and service delivery. AABN’s mission is to empower Micro, Small and Medium Scale Enterprises, Youth & Women Networks through strategic partnerships, capacity building, creative products and advisory services with a goal to serve ten thousand clients daily using technology.