Blowchem Industries, producers of Bel Beverages, has officially launched Bel-Cola Zero, a new sugar-free beverage, into the Ghanaian market.

The introduction of Bel-Cola Zero marks a major step by the company to cater for the growing number of health-conscious consumers seeking low-calorie alternatives without compromising on taste.

Speaking at the launch, Head of Marketing at Blowchem Industries, Magnus Dey, said the new product was developed in direct response to customer feedback. According to him, many loyal consumers had expressed interest in a healthier version of the popular Bel-Cola.

“We realised that over the years some loyal fans have started requesting alternatives versions of the Bel-Cola that can meet their fitness or lifestyle goals, and some of these people are calorie watchers, weight-conscious people, fitness enthusiasts, some people living with diabetes,” he stated.

He assured consumers that Bel-Cola Zero meets all quality and safety standards, noting that the product has been approved by the Food and Drugs Authority (FDA).

 According to him, “We are first of all fully backed by the FDA. We all know that the FDA will not allow anything into the Ghanaian home that is harmful. We have been strong partners with the FDA to scrutinize everything and ensure that everything is with the right health standards and so Ghanaians can continue to trust the quality, safety and can continue to trust that we give them the best and nothing less.”

Bel-Cola Zero is now available nationwide, reinforcing Blowchem Industries’ commitment to innovation and consumer satisfaction as it continues to diversify its product line to meet the evolving preferences and health needs of Ghanaians.